Director, Content & Digital Experience

ZeroFox; Northern (KY); On-site; USD 175,000 - 190,000; Full time

Benefits offered by this job

Health, dental, vision insurance

401(k) with match

Job summary

ZeroFox is seeking a senior leader to own the website as a product and drive content as a growth channel. You’ll direct a writer, web developer, and designer, partnering with Marketing Intelligence & Ops to align content with pipeline.

You’ll own strategy, roadmaps, and performance across SEO, GEO, and site experience. The role requires 8+ years in content, SEO, or digital marketing, with experience managing a small cross-functional team.

Qualifications

• 8+ years in content, SEO, or digital marketing with ownership of a company website as a strategic asset.
• Technical SEO knowledge and emerging GEO practices.
• Comfort directing a developer's priorities with enough technical fluency to scope work and push timelines credibly.
• Experience managing a small cross-functional team (writer, developer, designer).
• Cybersecurity, SaaS, or B2B tech background preferred.

Responsibilities

• Website strategy: Own the site as a conversion and narrative asset and set roadmaps.
• SEO & GEO: Own organic search performance and AI discovery surfaces.
• Content development: Direct strategy and editorial priorities across site, blog, and gated assets.
• Web development oversight: Translate business priorities into build work and fixes.
• Design coordination: Align with designers and Creative to maintain brand standards.
• Data partnership: Collaborate with Marketing Intelligence & Ops to instrument site & content.
• Leadership: Manage the content writer, web developer, and designer.

Skills

Content strategy

SEO

Digital marketing

Technical SEO

Team leadership

Cross-functional collaboration

Job description

ZeroFox is the trusted solution for defending organizations against daily cyber threats that erode revenue, damage reputation, and frustrate security and risk teams. With over a decade of SaaS expertise, ZeroFox unifies Cyber Threat Intelligence, Brand and Domain Protection, Attack Surface Intelligence, Executive Protection, and Physical Security Intelligence in one platform.

Our continuous cycle, Discover, Validate, Disrupt, empowers organizations to identify exposures, prioritize risks, and stop attacks before they cause harm. Thousands of customers worldwide, including leaders in finance, media, retail, healthcare, and government, rely on ZeroFox to deliver timely, actionable intelligence that reduces risk, accelerates response, and defends your world.

This role owns the website as a product and content as a growth channel. Strategy, SEO/GEO, and development sit under one accountable lead instead of splitting across separate owners. You'll direct the content writer, web developer, and designer as your execution team, and partner closely with Marketing Intelligence & Ops to keep content and web performance tied to pipeline, not just traffic.

Key Responsibilities:

• Website strategy: Own the site as a conversion and narrative asset. Information architecture, page strategy, and roadmap prioritization, not just maintenance requests.
• SEO & GEO: Own organic search performance and how ZeroFox content surfaces in AI answer engines (ChatGPT, Perplexity, Gemini) as those become real discovery channels alongside traditional search.
• Content development: Set content strategy and editorial priorities across the site, blog, and gated assets. Direct the content writer's output against that strategy.
• Web development oversight: Direct the web developer's priorities: page builds, technical SEO fixes, site performance. Translate business priorities into a build queue.
• Design coordination: Direct the designer's priorities for web and content assets, and coordinate with the separate Creative function so brand visual standards don't drift apart.
• Data partnership: Work with Marketing Intelligence & Ops to instrument the site and content properly. This role owns the strategy and roadmap; Ops owns the underlying data infrastructure and attribution.
• Leadership: Full people management accountability for the content writer, web developer, and designer: priorities, growth, and performance.

What Success Looks Like:

• Organic traffic and ranking performance on category and product terms
• Visibility and citation rate in AI answer engines (GEO)
• Content and web assisted pipeline, tracked jointly with Marketing Intelligence & Ops
• Site conversion rate on key journeys, not just traffic volume
• On time delivery against the web development roadmap

What You Bring:

• 8+ years in content, SEO, or digital marketing, with direct experience owning a company website as a strategic asset
• Working knowledge of technical SEO and emerging GEO practices
• Comfortable directing a developer's priorities without being one. Enough technical fluency to scope work and push back on timelines credibly
• Experience managing a small cross functional team (writer, developer, designer)
• Cybersecurity, SaaS, or B2B tech background preferred

Scope:

• This role owns content, SEO/GEO, and web strategy end to end. It does not own PR or media relations. That gap stays open separately and isn't absorbed by this hire.

The Other Stuff

• Compensation $175,000 - $190,000
• Comprehensive health, dental, and vision (Cigna)
• 401(k) with 3% match, 100% immediately vested, no cliff
• HSA with quarterly company contributions
• Generous time off

We aim to build a team that represents a variety of backgrounds, perspectives, and skills. We embrace inclusion and ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, military or veteran status, or any other personal characteristic.

Use of AI in Recruiting

We use artificial intelligence tools to help with the initial sorting of applications. These tools are not used to make final hiring decisions. Every hiring decision is made by people.