Director, Content & Digital Experience

ZeroFox; Baltimore (MD); On-site; USD 175,000 - 190,000; Full time

Benefits offered by this job

Salary 175-190k

Community culture

Employee events

Growth opportunities

Job summary

ZeroFox is seeking a senior leader to own the website as a product and content as a growth channel. You’ll direct the content writer, web developer, and designer while partnering with Marketing Intelligence & Ops to tie content and web performance to the pipeline.

The role requires 8+ years in content/SEO, knowledge of technical SEO and GEO practices, and experience leading a small cross-functional team in cybersecurity or SaaS. On-site work in the US is supported.

Qualifications

• 8+ years in content, SEO, or digital marketing; ownership of a company website as a strategic asset.
• Working knowledge of technical SEO and emerging GEO practices.
• Comfortable directing a developer's priorities; scope work and manage timelines credibly.
• Experience managing a small cross-functional team (writer, developer, designer).
• Cybersecurity, SaaS, or B2B tech background preferred.

Responsibilities

• Own website strategy as a conversion asset; information architecture, page strategy and roadmap prioritization.
• SEO and GEO: manage organic search performance and how content surfaces in AI answer engines and traditional search.
• Content development: set strategy and editorial priorities across site, blog, and gated assets; direct writer output.
• Web development oversight: prioritize page builds, technical SEO fixes, and site performance; translate priorities into a build queue.
• Design coordination: direct designer priorities for web and content assets; coordinate with Creative to maintain brand standards.
• Data partnership: work with Marketing Intelligence & Ops to instrument site and content; own strategy and roadmap.
• Leadership: full people management accountability for writer, developer, and designer.

Skills

Content strategy

SEO

Digital marketing

Technical SEO

Team leadership

Cross-functional

Developer liaison

Cybersecurity

SaaS marketing

Job description

ZeroFox is the solution to discover, validate, and disrupt external cyber threats before they harm revenue or reputation. Our unified platform fuses Threat Intelligence, Brand and Domain Protection, Attack Surface Intelligence, Executive Protection and Physical Security Intelligence. Trusted globally, ZeroFox delivers actionable intelligence to stay ahead of what's next and defend your world.

This role owns the website as a product and content as a growth channel. Strategy, SEO/GEO, and development sit under one accountable lead instead of splitting across separate owners. You'll direct the content writer, web developer, and designer as your execution team, and partner closely with Marketing Intelligence & Ops to keep content and web performance tied to pipeline, not just traffic.

Key Responsibilities:

• Website strategy: Own the site as a conversion and narrative asset. Information architecture, page strategy, and roadmap prioritization, not just maintenance requests.
• SEO & GEO: Own organic search performance and how ZeroFox content surfaces in AI answer engines (ChatGPT, Perplexity, Gemini) as those become real discovery channels alongside traditional search.
• Content development: Set content strategy and editorial priorities across the site, blog, and gated assets. Direct the content writer's output against that strategy.
• Web development oversight: Direct the web developer's priorities: page builds, technical SEO fixes, site performance. Translate business priorities into a build queue.
• Design coordination: Direct the designer's priorities for web and content assets, and coordinate with the separate Creative function so brand visual standards don't drift apart.
• Data partnership: Work with Marketing Intelligence & Ops to instrument the site and content properly. This role owns the strategy and roadmap; Ops owns the underlying data infrastructure and attribution.
• Leadership: Full people management accountability for the content writer, web developer, and designer: priorities, growth, and performance.

What Success Looks Like:

• Organic traffic and ranking performance on category and product terms
• Visibility and citation rate in AI answer engines (GEO)
• Content and web assisted pipeline, tracked jointly with Marketing Intelligence & Ops
• Site conversion rate on key journeys, not just traffic volume
• On time delivery against the web development roadmap

What You Bring:

• 8+ years in content, SEO, or digital marketing, with direct experience owning a company website as a strategic asset
• Working knowledge of technical SEO and emerging GEO practices
• Comfortable directing a developer's priorities without being one. Enough technical fluency to scope work and push back on timelines credibly
• Experience managing a small cross functional team (writer, developer, designer)
• Cybersecurity, SaaS, or B2B tech background preferred

Scope:

This role owns content, SEO/GEO, and web strategy end to end. It does not own PR or media relations. That gap stays open separately and isn't absorbed by this hire.

Benefits

• Compensation $175,000 - $190,000

• Community-driven culture with employee events

• Respectful and nourishing work environment, where every opinion is heard and everyone is encouraged to be an active part of the organizational culture

About us

ZeroFox is on a mission to make the internet safer for all. Innovation is at our core – we are relentless in the pursuit of finding new ways to disrupt external cyber threats on the surface, deep, and dark web. ZeroFox offers the only unified cybersecurity platform combining advanced AI analytics, digital risk and privacy protection, full-spectrum threat intelligence, and a robust portfolio of breach, incident and takedown response capabilities to protect customers from growing threats across the external attack surface. It’s a great time to join us in the Fox Den – with fresh private equity funding, expanding investments in AI, a people-first culture, and centers of excellence around the world, we’re growing like never before. If you’re looking for a mission-oriented, customer-focused, collaborative team and ready to take the fight to the adversary.

Equal Opportunity

We aim to build a team that represents a variety of backgrounds, perspectives, and skills. We embrace inclusion and ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, military or veteran status, or any other personal characteristic.