Manager, GEO & Web Strategy

Sysdig, Inc.; Northern (KY); Hybrid; USD 128,000 - 160,000; Full time

Benefits offered by this job

Extra days off

401(k) with 3% match

Maternity and Parental Leave

Mental health support

Health benefits

Job summary

Sysdig is seeking a strategic, hands-on Web Director to lead web strategy and development for the corporate site. You will own GEO/AEO strategy and drive conversion rate optimization using GA4 and behavioral data.

You will mentor a Web Developer and oversee architecture, crawlability, and CMS health, reporting progress to marketing leadership. Requires 6+ years in web development or strategy, 2+ years managing teams, plus strong HTML/CSS/JS and CMS experience; Webflow is a plus.

Qualifications

• 6+ years in web development or web strategy, with 2+ years managing projects or people.
• Strong hands-on background: site architecture, CMS platforms, HTML/CSS/JS.
• Understanding of GEO/AEO principles, structured data, AI-driven search surfaces.
• Proven track record improving conversion rates and site performance with GA4.

Responsibilities

• Lead web strategy and development for Sysdig's corporate website: architecture, execution, platform management, and roadmap for performance and experience.
• Own GEO and AEO strategy for the site and align with content/AI-driven search goals.
• Own conversion rate optimization and user experience strategy using GA4 data.
• Lead and mentor an internal web developer, overseeing execution, code quality, and delivery.
• Manage the site's technical foundation: architecture, crawlability, structured data, Core Web Vitals, CMS health.
• Report web performance to marketing leadership.

Skills

Web strategy

Web development

Technical project management

GA4 analysis

Conversion rate optimization

Site architecture

HTML/CSS/JavaScript

CMS platforms

Webflow experience

Geo/AE0 principles

Tools

Webflow

CMS platforms

Job description

At Sysdig, we believe cloud security isn't a compromise - it's a promise. From the start, our mission has been clear: to help organizations secure innovation in the cloud, the right way.

We created Falco, the open standard for cloud threat detection, and continue to lead the cloud security market with runtime insights, open innovation, and agentic Al. Creators of technology trusted by over 60% of the Fortune 500, Sysdig gives teams the real-time clarity to move fast and defend what matters most.

Culture matters here. We believe diversity fuels stronger ideas, and open dialogue drives sharper decisions. Recognized as a Best Place to Work and one of Deloitte's fastest-growing companies for the past 5 years, we're here to raise the standard for what cloud security and workplace culture should be.

If you have the passion to dig deeper, the desire to challenge convention, and the curiosity to build something better, Sysdig is the right place for you.

What you will do

• Lead web strategy and development for Sysdig's corporate website: site architecture, technical execution, platform management, and the roadmap for performance and experience.
• Own GEO and AEO strategy for the site: understand how Sysdig's content surfaces in AI-generated answers and evolving search behavior, and set the roadmap and priorities to improve it, partnering with the content team and external resources as needed to execute.
• Own the conversion rate optimization and user experience strategy for the site, using GA4 and behavioral data to guide decisions and prioritize development work.
• Lead and mentor an internal web developer, directly overseeing technical execution, code quality, and day-to-day delivery.
• Manage the site's technical foundation: architecture, crawlability, structured data, Core Web Vitals, and CMS/platform health.
• Report on web performance to marketing leadership.

What you will bring with you

• 6+ years in web development or web strategy, with 2+ years managing technical projects or people.
• Strong hands-on technical background: site architecture, CMS platforms (Webflow experience a plus), HTML/CSS/JavaScript.
• Working understanding of GEO/AEO principles, structured data, and how AI-driven search surfaces content, enough to set strategy and evaluate whether execution is working.
• Proven track record improving conversion rates and site performance, using GA4 for analysis.

What we look for

• Strategic thinker who can also get into the technical weeds when needed, this role owns both the plan and enough of the execution to know if it's working.
• Agency management experience, integrating internal and external resources to drive delivery.
• Strong communicator, able to move fluidly between technical conversations and marketing leadership conversations.
• Self-directed, comfortable owning outcomes end to end.

When you join Sysdig, you can expect

• Extra days off to prioritize your well-being
• 401(k) Retirement Savings Plan with a 3% company match
• Maternity and Parental Leave
• Mental health support for you and your family through the Modern Health app
• Full health benefits package for you and your family

The U.S. annual salary range for this full-time position is between 128,100 and 160,100 USD/year. Actual offers may be higher or lower than this range based on a variety of factors, including your work location, job-related experience and education.

Sysdig values a diverse workplace and encourages women, people of color, LGBTQIA+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.

Sysdig is an equal-opportunity employer.

Sysdig does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, gender identity, or any other legally protected status.