Director, Consumer PR & Brand Storytelling

Fanatics; New York (NY); On-site; USD 143,000 - 206,000; Full time

Job summary

Fanatics, a leading global digital sports platform, seeks a Director of Consumer PR & Communications to shape the earned media narrative across Fanatics Sport, Casino, and related apps. You’ll build strong media relationships and craft compelling stories that elevate brand visibility in a fast-moving, regulated environment.

You will report to the VP, Brand Communications and collaborate with Marketing, Product, Legal, and Compliance to align storytelling with business priorities.

Qualifications

• 10+ years of PR or communications experience in consumer tech, sports, entertainment, fashion/luxury or marketplace businesses.
• Proven ability to drive awareness and cultural relevance through earned media.
• Strong relationships across sports, consumer, lifestyle and tech outlets, traditional and new media.
• Exceptional writing and storytelling skills; translate data and launches into compelling stories.

Responsibilities

• Develop and lead a brand communications strategy that builds awareness and product adoption across Fanatics Sport, Casino, and Fanatics apps.
• Tell stories of innovation and experiences at the intersection of sports, culture and commerce.
• Cultivate relationships with consumer, sports, tech, lifestyle and creator press to secure meaningful coverage.
• Insert Fanatics brands into cultural/sports conversations and translate moments into earned visibility.
• Use data storytelling and partnerships to create campaigns and moments that spark conversations.

Skills

PR leadership

Brand storytelling

Media relations

Cultural fluency

Regulated environments

Job description

Fanatics, a leading global digital sports platform, seeks a Director of Consumer PR & Communications to shape the earned media narrative across Fanatics Sport, Casino, and related apps. You’ll build strong media relationships and craft compelling stories that elevate brand visibility in a fast-moving, regulated environment.

You will report to the VP, Brand Communications and collaborate with Marketing, Product, Legal, and Compliance to align storytelling with business priorities.