Director, Consumer PR & Communications

Fanatics Betting & Gaming; New York (NY); On-site; USD 143,000 - 206,000; Full time

Job summary

Fanatics Betting & Gaming is seeking a stellar brand communications leader to tell our stories at the center of sports culture and internet moments. You will own earned media narratives across Fanatics Sport and Casino, the Fanatics App, Fanatics One, and FanCash, aligning with marketing and product priorities while moving fast with judgment.

You will build relationships with consumer, sports, tech, and creator press, identify real-time moments, and translate them into visibility across

Qualifications

• 10+ years of PR or communications experience in consumer tech, sports, entertainment, fashion/luxury or marketplaces.
• Deep experience shaping consumer narratives to drive awareness and cultural relevance.
• Strong media relationships across traditional and new outlets.
• Exceptional writing and storytelling skills for data-driven launches and platform moments.
• Fluency in sports, entertainment, and internet culture; timing matters.

Responsibilities

• Develop and lead a brand communications strategy that builds awareness and drives product adoption.
• Tell the story of Fanatics Sport and Casino and the Fanatics app’s innovation.
• Cultivate relationships with press across consumer, sports, lifestyle, and tech outlets.
• Proactively insert Fanatics brands into cultural and sports conversations to secure coverage.
• Use data storytelling and trend reports to create campaigns that spark conversation.
• Partner with Marketing, Product, Legal, and Compliance to align storytelling with priorities.
• Build distinct narratives for each product while reinforcing the ecosystem.
• Define KPIs and reporting frameworks for media and campaign efforts.
• Build foundational communications infrastructure with a startup mindset in a scaled company.

Skills

PR strategy

Media relations

Storytelling

Writing

Sports culture

Job description

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

Director, Consumer PR & Communications Fanatics Sports & Casino & Ecosystem

Fanatics Betting & Gaming (FBG) is redefining how fans engage with the moments they care about, from sports betting and live casino to prediction markets and beyond. Our ecosystem spans Fanatics Sport and Casino, the Fanatics App, our loyalty program Fanatics One and currency of sport, FanCash, and we're building something that's never existed at this scale before. There's no playbook to copy.

We're looking for a stellar brand communications leader to help tell the stories that put Fanatics Sports & Casino and our broader Fanatics ecosystem at the center of sports culture, internet moments, and fan obsession. This role owns the earned media narrative across our full consumer portfolio — finding the angles, building the relationships, and creating the moments that make fans pay attention.

Reporting to the VP, Brand Communications, the ideal candidate is on top of emerging trends, experienced landing earned coverage across both traditional press and new media, and genuinely excited to take calculated risks in a regulated industry. You're a cultural observer first, a strategic communicator second, and someone who moves fast without sacrificing judgment.

What You'll Do

• Develop and lead a brand communications strategy that builds awareness, drives product adoption, and shapes how fans think and talk about Fanatics Sport and Casino, the Fanatics App, our loyalty program Fanatics One and currency of sport, FanCash
• Tell the story of Fanatics Sport and Casino and the Fanatics app’s innovation, from how we're changing the way fans bet and predict, to the experiences only Fanatics can offer at the intersection of sports, culture, and commerce.
• Cultivate strong relationships with consumer, sports, tech, lifestyle, and creator press to build credibility and secure meaningful coverage that reinforces FBG's position as the most fan-forward platform in the space.
• Proactively insert the Fanatics Sports & Casino and Fanatics app (and FanaticsOne & FanCash) brands into cultural and sports conversations, identifying real-time moments and translating them into earned media and creator-led visibility before the window closes.
• Use data storytelling, trend reports, partnerships, and cultural insights to create campaigns and moments that spark conversation with key audiences.
• Partner closely with Marketing, Product, Legal, and Compliance to align storytelling with business priorities across all four products.
• Build and maintain distinct but cohesive narratives for each product, ensuring each has its own voice while reinforcing the strength of the broader Fanatics ecosystem.
• Define KPIs and reporting frameworks to measure what's working across media, influencer, and campaign efforts.
• Build foundational communications infrastructure: messaging frameworks, media strategy, creator playbooks, with a startup mindset inside a scaled company.

What You Bring

• 10+ years of PR or communications experience, ideally within consumer tech, sports, entertainment, fashion/luxury or marketplace businesses.
• Deep experience shaping consumer narratives for fast-moving brands, with a proven track record of driving awareness and cultural relevance through earned media.
• Strong media relationships across sports, consumer, lifestyle, and tech outlets both traditional and new.
• Exceptional writing and storytelling skills; you can turn data, launches, and platform moments into stories people actually want to read.
• Demonstrated fluency in sports, entertainment, and internet culture — you know what will land, what won't, and why timing is everything.
• Experience building communications for a new product or category where you created the frameworks rather than inherited them.
• Low ego, high ownership; comfortable getting in the weeds and delivering results as part of a collaborative, fast-moving team.
• Strong judgment in regulated environments; you know how to be creative and bold within the right guardrails.
• Comfortable managing multiple products, priorities, and workstreams simultaneously without losing the thread.
• Open to regular travel to events and Fanatics offices for offsites and team meetings.

Salary range is listed in USD; ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. *Salary Range: $143,000 to $206,000 (Salary range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual Offer is confirmed). In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/

Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/

Salary Range

$144,000 - $206,000 USD

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Fanatics Betting & Gaming’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.