Senior Manager, Content Amplification (Remote)

Fanatics Betting & Gaming; United States; Remote; USD 150,000 - 240,000; Full time

Job summary

Fanatics Betting & Gaming seeks a seasoned amplification professional to own the paid amplification layer for organic content and creator outputs. You will scale reach and awareness through programmatic and social channels, balancing budgets and moments in the content calendar.

You will collaborate with creator, performance media, and brand teams to optimize spend, measure unaided awareness, and ensure amplification aligns with brand priorities for Fanatics Sports & Casino and Fanatics App.

Qualifications

• Minimum 4+ years in paid media.
• Experience with paid amplification across social and programmatic channels.
• Strong focus on reach, awareness and brand exposure.

Responsibilities

• Own amplification strategy and execution across content and creator outputs.
• Develop and operate programmatic amplification engine with real-time thresholds.
• Manage paid boosting budget aligned to content calendar and opportunities.
• Prioritize CPM-based media buys for reach and brand exposure over CPA/CPC.
• Split amplification spend between Fanatics Sports & Casino and Fanatics App and report results.
• Track unaided awareness and share of voice; avoid conversion-focused paybacks.

Skills

Paid media

Social advertising

Programmatic buying

Budget management

Tools

Analytics tools

Job description

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.

The Role

Own the paid amplification layer that supports organic content and creator output. This role takes what's produced by the content and creator teams and makes sure it reaches scale through smart amplification. The mandate is awareness and share of voice.

What You'll Own

Amplification Strategy & Execution

• Run boosting across owned, creator, and aggregate accounts, prioritizing spend against content that's already showing organic traction
• Build and operate the programmatic amplification engine that fires off real-time performance thresholds, in lockstep with the Programming/Real-Time Response function
• Set and manage the paid boosting budget as part of the Senior Director's annual portfolio, forecasting spend against content calendar and moment-driven opportunities
• Prioritize CPM-based media buys over CPA/CPC structures. This role is bought for reach efficiency and brand exposure, not click or install performance, and should be evaluated on cost per thousand impressions against benchmark, not cost per acquisition
• Split amplification spend and reporting across the two brand mandates, Fanatics Sports & Casino and Fanatics App, so awareness lift can be attributed to each rather than blended into a single top-line number

Measurement

• Report against reach, non-follower reach, engagement, and share of voice, the same scoreboard the Senior Director owns, not payback or CPA
• Build a clean read on amplification's contribution to unaided awareness, separate from any conversion-tied media
• Maintain the boundary: no SUO, promo code, or conversion mechanic runs through this budget. Anything with a payback requirement gets routed to Performance Media, full stop
• Goaled on CPM efficiency and reach delivery against target, not conversion volume. Any deal structured on CPA, CPC, or revenue share gets flagged and routed to Performance Media rather than counted toward this role's targets
• Track unaided awareness and brand favorability lift for Fanatics Sports & Casino and Fanatics App as the primary success metrics, with share of voice and non-follower reach as leading indicators between brand studies
• Report media efficiency in CPM terms against category benchmarks (sportsbook, casino, and broader app-based competitors), not against payback multiples

Cross-Functional Coordination

• Partner with Performance Media on shared platforms (paid social, CTV/OLV) where buying responsibility is split, per existing delineation guidelines
• Coordinate with Creator & Talent on which creator content gets amplification support and at what threshold

What You'll Bring

• 4+ years in paid so