Director, Consumer Marketing & Growth

Demant; New Jersey; On-site; USD 170,000 - 189,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) with company match

Paid time off

Employee Assistance Program

Job summary

Demant, operating Oticon brands, seeks a Director of Consumer Marketing to craft and execute consumer-focused strategies that drive awareness, engagement, and adoption of Oticon’s products. You will lead a team of Consumer Marketing specialists and partner with Sales, Product, and Customer Experience to connect clinics with patients and partners.

The role requires 10+ years of marketing leadership in healthcare or medical devices, with a proven track record in demand generation and B2B2C

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field required; MBA a plus.
• 10+ years of progressive marketing experience including leadership roles in medical device, healthcare, or related industries.
• Proven success in consumer demand-generation and customer engagement strategies.
• Experience in a B2B2C model and supporting channel-based commercial organizations.
• Cross-functional leadership experience influencing senior leadership.

Responsibilities

• Develop and execute comprehensive consumer marketing strategies aligned with business objectives.
• Lead a team of Consumer Marketing specialists and grow the consumer marketing area.
• Collaborate with Sales, Product Management, and Customer Experience to drive growth.
• Design integrated marketing campaigns across digital, social, content, email, and traditional channels.
• Manage agency relationships, vendors, and external partners to deliver programs.

Skills

Marketing leadership

Demand generation

B2B2C marketing

Cross-functional leadership

Channel partnerships

Provider/clinic channel experience

Education

Bachelor's degree in Marketing/Business/Communications

MBA (preferred)

Job description

Demant, operating Oticon brands, seeks a Director of Consumer Marketing to craft and execute consumer-focused strategies that drive awareness, engagement, and adoption of Oticon’s products. You will lead a team of Consumer Marketing specialists and partner with Sales, Product, and Customer Experience to connect clinics with patients and partners.

The role requires 10+ years of marketing leadership in healthcare or medical devices, with a proven track record in demand generation and B2B2C