Director, Consumer Growth & Brand Marketing

Demant; Franklin Township (NJ); In loco; USD 170.000 - 189.000; Tempo pieno

Vantaggi offerti da questo lavoro

401(k) with company match

Medical benefits

Dental/vision benefits

Life insurance

Disability insurance

Paid time off

Descrizione del lavoro

Demant Oticon seeks a Director of Consumer Marketing to lead consumer-focused campaigns that connect clinics with patients and partners. The role drives awareness, engagement, and adoption of Oticon products in a B2B2C model and reports to the VP of Marketing in Somerset, NJ, with onsite Tuesdays and Thursdays.

You will build a scalable consumer marketing program, manage a team, and partner with Sales, Product Management, and Customer Experience to grow the consumer area and align strategies

Competenze

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• MBA a plus.
• 10+ years of progressive marketing experience including leadership roles within medical device, healthcare, consumer health, or related industries.

Mansioni

• Develop and execute consumer marketing strategies aligned with business objectives and growth priorities.
• Lead a team of Consumer Marketing specialists and foster a culture of innovation and accountability.
• Collaborate with Sales, Product Management, and Customer Experience to drive growth and new initiatives.
• Build and manage consumer demand-generation programs that drive leads to providers, clinics, and partners.
• Oversee annual marketing plans, budgets, and performance objectives.

Conoscenze

Marketing leadership

B2B2C

Demand generation

Cross-functional leadership

Strategy development

Formazione

Bachelor's degree

MBA preferred

Descrizione del lavoro

Demant Oticon seeks a Director of Consumer Marketing to lead consumer-focused campaigns that connect clinics with patients and partners. The role drives awareness, engagement, and adoption of Oticon products in a B2B2C model and reports to the VP of Marketing in Somerset, NJ, with onsite Tuesdays and Thursdays.

You will build a scalable consumer marketing program, manage a team, and partner with Sales, Product Management, and Customer Experience to grow the consumer area and align strategies