Director Consumer Marketing Kevzara

Sanofi; Cambridge (MA); On-site; USD 179,000 - 258,000; Full time

Benefits offered by this job

Rewards package

14 weeks parental leave

Job summary

Sanofi in Cambridge, MA seeks a Director of Consumer Marketing for Kevzara to lead US consumer brand strategy across lifecycle stages, partnering with Medical, Market Access, Insights, Field Leadership, and Global teams to deliver differentiated value propositions.

The role emphasizes innovative digital, omnichannel engagement, analytics, and AI-enabled marketing, with accountability for investment decisions and ROI.

Qualifications

• 5+ years of progressive experience in biopharma marketing or related fields.
• Experience leading US Consumer brand strategy across multiple lifecycle stages.
• Strong expertise in digital marketing, omnichannel engagement, analytics, and AI applications in commercial settings.
• Proven ability to lead in a matrix environment, influence senior stakeholders, and drive alignment without direct authority.
• Experience managing or stewarding significant budgets with ROI-driven optimization.

Responsibilities

• Lead the development and evolution of the Kevzara US Consumer brand strategy, aligning with lifecycle priorities and long-term ambition.
• Drive the adoption of innovative consumer engagement models, including digital, omnichannel analytics, and AI-enabled strategies.
• Influence cross-functional partners around strategic priorities and performance expectations in a matrix environment.
• Own investment prioritization across consumer marketing initiatives and uphold ROI discipline with analytics support.
• Collaborate with Finance and Insights to develop forecasting assumptions and performance dashboards.

Skills

Biopharma marketing

US Consumer brand strategy

Digital marketing & AI

Cross-functional leadership

Education

Bachelor's degree in Marketing

Tools

CRM systems

Job description

Job Title: Director Consumer Marketing Kevzara Location: Cambridge, MA

About the Job:

Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you’ll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.

About Sanofi:

We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.

Main Responsibilities

Brand Strategy & Lifecycle Leadership Lead the development and evolution of the Kevzara US Consumer brand strategy, ensuring alignment with lifecycle management (LCM) priorities and long‑term brand ambition. Translate clinical, market, and competitive insights into clear strategic choices and differentiated value propositions for Consumer audiences. Partner closely with Medical, Market Access, Insights, Field Leadership, and Global teams to ensure strategic cohesion and executional excellence.

Innovation, Digital, Analytics & AI Enablement Drive the adoption of innovative Consumer engagement models, including advanced digital, omnichannel, analytics, and AI‑enabled strategies. Champion experimentation and test‑and‑learn approaches to accelerate learning cycles and unlock new growth opportunities. Collaborate with data science, digital excellence, and technology partners to embed predictive analytics, personalization, and automation into Consumer marketing.

Cross‑Functional & Matrix Leadership Influence and align cross‑functional partners around strategic priorities, investment decisions, and performance expectations. Serve as a senior thought partner to brand leadership, field teams, and executive stakeholders. Lead without authority, modeling enterprise mindset, collaboration, and strategic clarity.

Financial Accountability & Performance Optimization Own investment prioritization across Consumer marketing initiatives, ensuring resources are allocated to the highest‑value opportunities. Establish and uphold rigorous ROI/BOI discipline, leveraging analytics to optimize performance and inform future investment decisions. Partner with Finance and Insights to develop forecasting assumptions, scenario plans, and performance dashboards.

About You:

5+ years of progressive experience in biopharma marketing, commercial strategy, or related fields. Demonstrated success leading US Consumer brand strategy, preferably across multiple lifecycle stages. Strong expertise in digital marketing, omnichannel engagement, analytics, and emerging AI applications in commercial settings. Proven ability to lead in a matrix environment, influence senior stakeholders, and drive alignment without direct authority. Exceptional strategic thinking, communication, and decision‑making skills. Experience managing or stewarding significant budgets with a track record of ROI‑driven optimization.

Why Choose Us?

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affi… employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

#GD-SG #LI-GZ #LI-Hybrid #vhd

North America Applicants Only

The salary range for this position is: $178,500.00 - $257,833.33 All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here.

Pursue progress, discover extraordinary Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people. Sanofi US endeavours to make our career center accessible to any and all users.

We are an R&D driven, AI-powered biopharma company committed to improving people’s lives and creating compelling growth. Our team is guided by one purpose: we chase the miracles of science to improve people’s lives. We want to build a healthier, more resilient world, and turn the impossible into the possible by discovering, developing, and delivering medicines and vaccines for millions of people around the world. Discover more about us visiting www.sanofi.com or via our movie We are Sanofi Start a career that makes a difference. Reinvention is in our DNA. It’s what drove our evolution from a small French enterprise to one of the world’s leading biopharma companies. Whether it’s using AI to shorten drug-discovery times or building trust in healthcare, you could be helping our teams make life better for patients, partners, and communities. This is where you grow your career. We open the door for you to explore new opportunities, push your limits, and connect with people who are driven by a shared purpose: we chase the miracles of science to improve people’s lives.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity employers committed to a culturally inclusive workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.