Director, Consumer Marketing — AI-Enabled Growth Leader

Sanofi EU; Cambridge (MA); On-site; USD 180,000 - 240,000; Full time

Job summary

Sanofi in Cambridge, MA is seeking a Director of Consumer Marketing for Kevzara to shape the US consumer brand strategy, aligning lifecycle priorities with clinical insights and market dynamics, patient needs, and competitive positioning.

You will lead cross-functional teams, drive digital, omnichannel, and AI-enabled initiatives, test-and-learn programs, and optimize resource allocation with rigorous ROI discipline across the portfolio.

Responsibilities

• Lead the US Kevzara consumer brand strategy across lifecycle stages.
• Drive AI-enabled digital and omnichannel marketing initiatives.
• Partner with Medical, Market Access, Insights, Field Leadership, and Global teams for alignment.
• Manage budgets, ROI/BOI discipline, and investment prioritization.

Job description

Sanofi in Cambridge, MA is seeking a Director of Consumer Marketing for Kevzara to shape the US consumer brand strategy, aligning lifecycle priorities with clinical insights and market dynamics, patient needs, and competitive positioning.

You will lead cross-functional teams, drive digital, omnichannel, and AI-enabled initiatives, test-and-learn programs, and optimize resource allocation with rigorous ROI discipline across the portfolio.