Director, Consumer Engagement & Creator Communities

Primis; New York (NY); On-site; USD 144,000 - 176,000; Full time

Job summary

Primis in New York City is seeking a Director, Consumer Engagement to own how consumers discover, experience, and champion the brand across every touchpoint. Reporting to the VP, Marketing, you\'ll lead the full Consumer Engagement remit - Social Media, Influencer & Creator, Community and Events.

As the brand scales across North America, this role builds integrated programs that drive engagement and commercial results, with responsibility for strategy, people leadership, and performance metrics.

Qualifications

• 10+ years leading integrated consumer engagement across social, influencer/creator, community and experiential marketing.
• Beauty, skincare, wellness or lifestyle brand experience strongly preferred.
• Proven track record scaling engagement functions inside high-growth brands.
• People leadership experience - you know how to build and develop a team.
• Sharp instincts for culture, platforms, and what actually drives consumer behavior, backed by a strong analytical mindset.

Responsibilities

• Set the North America strategy across social, creators, community and experiential - and make sure it all works as one connected system.
• Lead social media direction and performance, with deep TikTok and creator-led expertise, including social commerce and TikTok Shop.
• Build and scale creator ecosystems and ambassador programs that turn fans into advocates.
• Oversee events, activations and partnerships that generate real engagement, content and buzz.
• Lead, coach and grow a high-performing team across social, creator and community/events.
• Own the KPIs - connecting engagement, community growth and creator performance back to business impact.

Skills

Social media

Influencer/Creator

Community building

Experiential marketing

Leadership

Analytical mindset

Job description

Primis in New York City is seeking a Director, Consumer Engagement to own how consumers discover, experience, and champion the brand across every touchpoint. Reporting to the VP, Marketing, you\'ll lead the full Consumer Engagement remit - Social Media, Influencer & Creator, Community and Events.

As the brand scales across North America, this role builds integrated programs that drive engagement and commercial results, with responsibility for strategy, people leadership, and performance metrics.