Remote Senior Director, US Consumer Engagement

Coty

New York (NY)

Hybrid

USD 190,000 - 230,000

Full time

6 days ago

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Benefits offered by this job

Remote work up to 50% of time

Exposure to senior leadership

Competitive base salary

Job summary

Coty is seeking a Senior Director of Consumer Engagement in New York to steer integrated consumer engagement across iconic beauty brands. You will lead strategy, investment, and advocacy partnerships to drive portfolio growth and influence national media, retail media, and advocacy at scale.

This role reports to the US Consumer Beauty leadership and collaborates with brand, sales, finance, and agency partners.

Qualifications

Significant experience in media, marketing, consumer engagement, or related disciplines.
Proven leadership experience managing high-performing teams and complex organizations.
Expertise in integrated media planning across national, retail, and advocacy channels.
Experience managing large-scale marketing investments, budgets, forecasting, and investment prioritization.
Strong agency leadership and partnership management experience.

Responsibilities

Lead the end-to-end Consumer Engagement strategy across National Media, Retail Media, and Advocacy.
Own annual planning, forecasting, budget allocation, and investment prioritization across all consumer engagement channels.
Drive agency governance and performance management across Zenith and the broader Integrated Agency Team.
Coordinate integrated planning with brand, sales, commercial, finance, advocacy, and retail media partners.
Build organizational capability while fostering collaboration, accountability, innovation, and measurable business impact.