Director, Communications, Marketing & Events

CHC: Creating Healthier Communities; Alexandria (VA); Hybrid; USD 105,000 - 120,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

403(b) retirement plan

Vacation and sick leave

Paid holidays

Job summary

CHC: Creating Healthier Communities in Alexandria, Virginia seeks a Director to lead integrated marketing, communications, digital engagement, and events. You will drive demand generation, oversee the marketing funnel, lead development, and activities that grow sponsorships, membership, and donor engagement.

Reporting to the CEO with cross-functional collaboration, you will guide content creation, campaigns, and assessments of performance, while managing a small team and external partners to

Qualifications

• Strong expertise in demand generation, marketing funnel management, lead nurturing, conversion optimization, and performance analytics.
• Exceptional writing, editing, storytelling, presentation, and stakeholder communication skills.
• Demonstrated success executing integrated marketing, digital engagement, and brand communications initiatives.
• Proven ability to plan and produce complex events that deliver exceptional participant experiences.
• Proficiency with customer relationship management systems, marketing platforms, analytics, and performance reporting.
• Effective people leadership, project management, budgeting, and vendor management capabilities.
• Sound judgment, initiative, adaptability, and the ability to collaborate across organizational functions while independently managing competing priorities.

Responsibilities

• Marketing Funnel and Demand Generation: Execute targeted marketing campaigns that attract, engage, nurture, and convert prospective audiences into qualified opportunities. Manage lead generation, segmentation, qualification, tracking, and timely handoff to designated organizational leaders.
• Revenue Growth and Engagement: Collaborate with Growth, Advancement, Membership, and other organizational teams to develop marketing initiatives that support fundraising, sponsorships, digital giving, membership growth, retention, and other revenue opportunities.
• Integrated Marketing and Digital Performance: Execute CHC's marketing and communications plans, maintain brand consistency, and oversee website content, email marketing, social media, search visibility, and digital campaigns. Monitor performance and use data to improve engagement and conversion.
• Communications and Impact Storytelling: Develop compelling narratives, reports, multimedia content, executive communications, and thought leadership opportunities that elevate CHC's programs, community impact, and national visibility.
• Events and Stakeholder Experiences: Lead the planning, promotion, and production of organizational events, conferences, convenings, donor and sponsor gatherings, and virtual experiences that strengthen relationships, increase participation, and support organizational goals.
• Performance Measurement and Reporting: Track qualified leads, marketing-sourced pipeline, campaign performance, conversion rates, audience growth, and event outcomes. Provide actionable insights to strengthen effectiveness and demonstrate results.
• Team and Operational Leadership: Lead and develop assigned staff, oversee vendors and external resources, manage budgets, and ensure timely, high-quality execution of approved initiatives.

Skills

Demand generation

Funnel management

Lead nurturing

Conversion optimization

Analytics

Storytelling

Stakeholder communication

Education

Bachelor's degree

Job description

Director, Communications, Marketing and Events

Help Drive Growth, Amplify Impact, and Create Healthier Communities.

Location: Alexandria, Virginia
Employment Status: Full Time, Exempt
Work Schedule: Hybrid, Two Days Onsite Per Week
Salary Range: $105,000 to $120,000 Annually

About CHC: Creating Healthier Communities

For nearly 70 years, CHC: Creating Healthier Communities has worked to address barriers to health and improve community well-being. As a national nonprofit organization, CHC mobilizes businesses, nonprofits, healthcare organizations, government agencies, and communities to advance bold solutions, strengthen connections, and create lasting impact.

Our Vision

We envision a world where every person in every community has an opportunity to live their healthiest life.

Our Mission

We address the barriers to health by partnering with communities and mobilizing nonprofits, businesses, and governments to create bold solutions, trusted programs, and resilient communities.

Our Core Values

• Impact: We help improve lives and communities.
• Innovation: We meet societal needs and challenges boldly with a growth mindset.
• Integrity: We seek and honor the trust of individuals, partners, donors, and the communities we serve.
• Team: We embrace collaboration and believe we make a greater impact together.
• Inclusion: We value, respect, and embrace all views and perspectives to advance our mission.

Position Summary

Are you a results-driven marketing and communications leader who knows how to turn visibility into engagement, engagement into opportunity, and opportunity into measurable organizational growth?

CHC is seeking an accomplished Director, Communications, Marketing and Events to lead the day-to-day execution of integrated marketing, communications, digital engagement, and events that advance our mission and strengthen organizational growth.

This highly visible, hands-on leadership role places particular emphasis on demand generation, marketing funnel performance, qualified lead development, and marketing initiatives that support revenue, sponsorship, membership, and donor engagement.

The ideal candidate is both a strategic thinker and an experienced practitioner who enjoys creating compelling content, executing campaigns, producing exceptional events, analyzing results, and leading a small team.

Reporting to the Chief Executive Officer, with functional direction from the Fractional Chief Brand and Marketing Officer, the Director will collaborate across CHC to translate approved strategies into measurable results.

Key Roles and Responsibilities

• Marketing Funnel and Demand Generation: Execute targeted marketing campaigns that attract, engage, nurture, and convert prospective audiences into qualified opportunities. Manage lead generation, segmentation, qualification, tracking, and timely handoff to designated organizational leaders.
• Revenue Growth and Engagement: Collaborate with Growth, Advancement, Membership, and other organizational teams to develop marketing initiatives that support fundraising, sponsorships, digital giving, membership growth, retention, and other revenue opportunities.
• Integrated Marketing and Digital Performance: Execute CHC's marketing and communications plans, maintain brand consistency, and oversee website content, email marketing, social media, search visibility, and digital campaigns. Monitor performance and use data to improve engagement and conversion.
• Communications and Impact Storytelling: Develop compelling narratives, reports, multimedia content, executive communications, and thought leadership opportunities that elevate CHC's programs, community impact, and national visibility.
• Events and Stakeholder Experiences: Lead the planning, promotion, and production of organizational events, conferences, convenings, donor and sponsor gatherings, and virtual experiences that strengthen relationships, increase participation, and support organizational goals.
• Performance Measurement and Reporting: Track qualified leads, marketing-sourced pipeline, campaign performance, conversion rates, audience growth, and event outcomes. Provide actionable insights to strengthen effectiveness and demonstrate results.
• Team and Operational Leadership: Lead and develop assigned staff, oversee vendors and external resources, manage budgets, and ensure timely, high-quality execution of approved initiatives.

Essential Skills and Abilities

• Strong expertise in demand generation, marketing funnel management, lead nurturing, conversion optimization, and performance analytics.
• Exceptional writing, editing, storytelling, presentation, and stakeholder communication skills.
• Demonstrated success executing integrated marketing, digital engagement, and brand communications initiatives.
• Proven ability to plan and produce complex events that deliver exceptional participant experiences.
• Proficiency with customer relationship management systems, marketing platforms, analytics, and performance reporting.
• Effective people leadership, project management, budgeting, and vendor management capabilities.
• Sound judgment, initiative, adaptability, and the ability to collaborate across organizational functions while independently managing competing priorities.

Required Qualifications

• Bachelor's degree in communications, marketing, public relations, journalism, business, or a related field, or an equivalent combination of education and relevant professional experience.
• Eight or more years of progressive experience in marketing, communications, or a closely related discipline, with demonstrated responsibility for executing campaigns and delivering measurable results.
• Three or more years of experience supervising, coaching, and developing staff.
• Demonstrated success in demand generation, marketing funnel management, qualified lead development, and digital marketing performance.
• Significant experience planning and producing large-scale, national, multi-city, or complex stakeholder events.
• Experience managing marketing budgets, agencies, vendors, and multiple concurrent initiatives.
• Proficiency with Microsoft 365, customer relationship management systems, digital marketing platforms, and analytics tools.

Preferred Qualifications

• Experience in nonprofit, healthcare, public health, health equity, association, or other mission-driven organizations.
• Experience supporting fundraising, sponsorships, membership, workplace giving, or revenue-generating initiatives through marketing and communications.
• Experience in media relations, crisis communications, and social impact storytelling.
• Experience collaborating with executive leadership in a matrixed organization.
• Certified Meeting Professional, Accredited in Public Relations, or comparable professional credential.

Compensation, Benefits, and Work Environment

• CHC offers a competitive annual salary of $105,000 to $120,000, commensurate with qualifications and experience.
• Our comprehensive benefits package includes medical, dental, and vision insurance, a 403(b) retirement plan, vacation, sick leave, paid holidays, and additional benefits.
• This full-time, exempt position follows a hybrid schedule requiring two onsite days per week at CHC's Alexandria, Virginia office. Additional onsite participation, occasional evening or weekend commitments, and travel of up to 30 percent may be required for organizational activities and events.

Join CHC and Help Create Lasting Impact

At CHC, your expertise will do more than strengthen a brand. It will help connect organizations, inspire action, expand opportunities, and advance solutions that improve lives and communities.

If you are a creative, analytical, and results-oriented leader who is energized by meaningful work and measurable impact, we invite you to explore this opportunity.

CHC: Creating Healthier Communities is an equal opportunity employer committed to providing employment opportunities to qualified individuals without regard to any status protected by applicable law.