Director of Marketing, Communications & Events — Growth & Impact

CHC: Creating Healthier Communities; Alexandria (VA); Hybrid; USD 105,000 - 120,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

403(b) retirement plan

Vacation and sick leave

Paid holidays

Job summary

CHC: Creating Healthier Communities in Alexandria, Virginia seeks a Director to lead integrated marketing, communications, digital engagement, and events. You will drive demand generation, oversee the marketing funnel, lead development, and activities that grow sponsorships, membership, and donor engagement.

Reporting to the CEO with cross-functional collaboration, you will guide content creation, campaigns, and assessments of performance, while managing a small team and external partners to

Qualifications

• Strong expertise in demand generation, marketing funnel management, lead nurturing, conversion optimization, and performance analytics.
• Exceptional writing, editing, storytelling, presentation, and stakeholder communication skills.
• Demonstrated success executing integrated marketing, digital engagement, and brand communications initiatives.
• Proven ability to plan and produce complex events that deliver exceptional participant experiences.
• Proficiency with customer relationship management systems, marketing platforms, analytics, and performance reporting.
• Effective people leadership, project management, budgeting, and vendor management capabilities.
• Sound judgment, initiative, adaptability, and the ability to collaborate across organizational functions while independently managing competing priorities.

Responsibilities

• Marketing Funnel and Demand Generation: Execute targeted marketing campaigns that attract, engage, nurture, and convert prospective audiences into qualified opportunities. Manage lead generation, segmentation, qualification, tracking, and timely handoff to designated organizational leaders.
• Revenue Growth and Engagement: Collaborate with Growth, Advancement, Membership, and other organizational teams to develop marketing initiatives that support fundraising, sponsorships, digital giving, membership growth, retention, and other revenue opportunities.
• Integrated Marketing and Digital Performance: Execute CHC's marketing and communications plans, maintain brand consistency, and oversee website content, email marketing, social media, search visibility, and digital campaigns. Monitor performance and use data to improve engagement and conversion.
• Communications and Impact Storytelling: Develop compelling narratives, reports, multimedia content, executive communications, and thought leadership opportunities that elevate CHC's programs, community impact, and national visibility.
• Events and Stakeholder Experiences: Lead the planning, promotion, and production of organizational events, conferences, convenings, donor and sponsor gatherings, and virtual experiences that strengthen relationships, increase participation, and support organizational goals.
• Performance Measurement and Reporting: Track qualified leads, marketing-sourced pipeline, campaign performance, conversion rates, audience growth, and event outcomes. Provide actionable insights to strengthen effectiveness and demonstrate results.
• Team and Operational Leadership: Lead and develop assigned staff, oversee vendors and external resources, manage budgets, and ensure timely, high-quality execution of approved initiatives.

Skills

Demand generation

Funnel management

Lead nurturing

Conversion optimization

Analytics

Storytelling

Stakeholder communication

Education

Bachelor's degree

Job description

CHC: Creating Healthier Communities in Alexandria, Virginia seeks a Director to lead integrated marketing, communications, digital engagement, and events. You will drive demand generation, oversee the marketing funnel, lead development, and activities that grow sponsorships, membership, and donor engagement.

Reporting to the CEO with cross-functional collaboration, you will guide content creation, campaigns, and assessments of performance, while managing a small team and external partners to