Director, Commercial Enablement & Messaging

Hivemind Capital Partners LLC; Northern (KY); Hybrid; USD 150,000 - 190,000; Full time

Job summary

Napster seeks a senior Director of Commercial Enablement & Messaging to translate product and GTM input into clear, practical enablement content for sellers and partners. You will own pitches, playbooks, battlecards, product briefs, and launch kits, ensuring consistency across direct and partner channels.

This role blends strategic leadership with hands-on content creation in an AI-first environment. You will collaborate with Product Marketing, Partner Marketing, Product, Engineering, Sales, and

Qualifications

• 15+ years of experience across commercial enablement, sales enablement, product marketing, or GTM enablement.
• Experience building enterprise technology messaging and enablement.
• Proficiency with AI tools to improve research, writing and content workflows.
• Excellent writing, editing and storytelling skills.

Responsibilities

• Translate product and marketing inputs into clear commercial narratives for sellers and partners.
• Build sales plays, pitch decks, battlecards, product briefs, and launch kits.
• Create enablement for direct sales, channel partners, and resellers.
• Own messaging and field-readiness programs for major product launches.
• Collaborate with Product Marketing, Partner Marketing, Product, Engineering, Sales, and Technical Enablement.
• Leverage AI to accelerate research, drafting, content creation, and enablement workflows.

Job description

Director, Commercial Enablement & Messaging

Reports to: Global VP, Commercial Enablement

Team: Global Commercial Enablement

Location: Remote — Europe preferred; Eastern U.S. also considered

Scope: Global

About Napster:

Founded on the principle of democratizing access, first to music in 1999, now to expertise in the AI era, Napster has consistently remained at the forefront of technological shifts that empower users. Today, the company builds embodied, multimodal AI agents that engage employees and customers where they already work: through video presence, voice, and text. Designed to work alongside people rather than replace them, Napster’s agents carry institutional knowledge into every interaction, elevating the user’s experience and improving business outcomes. For more information, visit napster.com.

The Opportunity

We are building a global Commercial Enablement function focused on helping Napster sellers and partner sellers understand, position, demonstrate, and sell our products effectively.

We are looking for an experienced Director, Commercial Enablement & Messaging to turn product, product marketing, partner marketing, and go-to-market inputs into clear, practical, high-quality commercial enablement.

This is a hands-on role for someone who has done this before.

You will own the translation layer between strategy and field execution: taking complex product information and turning it into messaging, sales plays, launch materials, training, partner enablement, and reusable content that commercial teams can use immediately.

We are looking for someone who is fast, highly organized, commercially sharp, and comfortable operating in an AI-first environment where products, positioning, and market dynamics evolve quickly.

What You Will Own

• Translate product and marketing inputs into clear commercial narratives for sellers and partner sellers.
• Build and maintain sales plays, pitch narratives, battlecards, product briefs, FAQs, objection handling, competitive positioning, and launch kits.
• Create differentiated enablement for direct sales, channel partners, resellers, and strategic partners.
• Own commercial messaging and field-readiness programs for major product launches and updates.
• Ensure sellers understand what to sell, who to sell it to, how to position it, and what to show.
• Work closely with Product Marketing to maintain messaging accuracy and alignment.
• Work closely with Partner Marketing to adapt content and messaging for partner audiences.
• Partner with Product, Engineering, Sales, Partnerships, and Technical Enablement teams to turn complex information into simple, usable commercial content.
• Use AI tools extensively to accelerate research, drafting, content creation, repurposing, and enablement workflows.
• Build repeatable AI-assisted processes for creating and maintaining commercial content at speed.
• Own strong QA standards across messaging, factual accuracy, product claims, pricing, terminology, and version control.
• Ensure outdated or inconsistent content is identified and corrected quickly.
• Create a scalable system for managing commercial enablement assets globally.
• Gather seller and partner feedback and continuously improve content, messaging, and enablement programs.
• Support training, launches, events, sales kickoffs, partner programs, and executive communications.

Who We Are Looking For

We are looking for someone senior, experienced, fast, and highly execution-oriented.

The successful candidate will bring:

• 15+ years of experience across commercial enablement, sales enablement, product marketing, GTM enablement, partner enablement, or B2B technology marketing.
• A strong track record of building commercial messaging and enablement for enterprise technology companies.
• Experience working in AI, SaaS, cloud, enterprise software, or other fast-moving technology environments.
• Strong understanding of AI companies, AI products, and how emerging technology needs to be translated into customer value.
• Extensive experience using modern AI tools to improve productivity, research, writing, content development, and enablement workflows.
• Excellent writing, editing, and storytelling skills.
• Strong ability to simplify complex technical concepts without losing accuracy.
• Proven experience building sales plays, pitch content, competitive materials, launch kits, training, and partner-facing enablement.
• Exceptional attention to detail and a strong QA mindset.
• Ability to move quickly without compromising quality.
• Strong judgment around messaging, product claims, consistency, and commercial relevance.
• Experience working across Product, Product Marketing, Partner Marketing, Sales, Partnerships, and Engineering.
• Strong stakeholder-management skills and the ability to navigate competing priorities.
• Ability to manage multiple launches and workstreams at the same time.
• Strong commercial instincts and understanding of how sellers actually use content in customer conversations.
• A highly proactive, hands-on, and self-directed working style.

How This Role Works Across Teams

• Product Marketing owns core product positioning and technical documentation.
• Partner Marketing owns partner-fac (Note: The assistant's answer truncated due to length; we need to continue the string. This can't be considered final. The expected answer is the entire JSON string. The content is incomplete.