Director, Commerce - Search

Omnicom Media; New York (NY); On-site; USD 180,000 - 280,000; Full time

Job summary

Omnicom Media seeks a senior leader to join our Directors team, focused on client growth, team development, and expansion of Flywheel's Digital Commerce solutions. You will manage executive relationships, guide multiple client teams, and drive revenue growth across retail and media channels.

You will collaborate with the Commerce Leadership team, oversee strategy, and mentor staff to deliver value to clients while maintaining hybrid work balance and high performance.

Qualifications

• Bachelor's degree required in Marketing or related field.
• 7+ years of experience with marketing/digital media.
• Experience with retail media networks including Amazon, Walmart Connect, Roundel, Instacart, Kroger, etc.
• Strong leadership and administrative skills; fosters action.
• Excellent writing and presentation skills; ability to tell data stories.

Responsibilities

• Build, manage, & scale eCommerce retail practice & managed services for clients.
• Accountable for retail media network and operational performance on partners (e.g., Amazon, Walmart Connect).
• Oversee performance across Paid Search, Shopping, and other media tactics.
• Develop and monitor KPIs; design roadmaps for direct reports.
• Lead integration between eCommerce Media and partner agencies for collaboration.
• Provide thought leadership through POVs and industry insights.
• Support business development and marketing initiatives such as pitches and case studies.
• Lead discussions on attribution, audiences, and the future of eCommerce.
• Foster an inclusive, motivated team culture and regular staff reviews.
• Travel as required by client needs.

Skills

Client leadership

Strategic thinking

Relationship building

Executive communication

Team mentorship

Negotiation

Business development

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Marin

Kenshoo

SA360

Google Data Studio

Lookr

Tablaeu

Job description

We are looking for a leader to join our Directors team, who will focus on team development and support; client retention and growth; and development of Flywheel’s further expansion as the leading Digital Commerce Solution. This role requires proven Commerce experience (Media and Retail, though we appreciate and anticipate you might have a strength in one vs the other), strong people management and leadership skills, and a passion for working with clients at executive levels, from business acquisition through to ongoing growth and development.

This role will work alongside the current Commerce Leadership team across all media and retail functions, and must be filled by someone who is self-motivated, collaborative and results oriented, working under expectations set by executive management. The goal for this role is to help grow our client’s business across all media opportunities, retain clients and assist in developing our internal team.

What You Will Do:

• Build and maintain strong client executive relationships to foster long term partnerships, and prospect referrals, while identifying ways to drive incremental value to clients and fostering an environment for candid partnership feedback
• Oversee multiple client teams providing guidance in ensuring strong performance against client goals and identifying and resolving any client issues
• Identify opportunities to grow revenue with existing clients, that are consistent with client growth objectives and in their best interests
• Jointly oversee and implement the strategy of Flywheel Digital considering how best to scale in an effective and efficient way.
• Act as a brand ambassador for Flywheel both internally by sharing market insight, trainings, etc. and externally through participating in business development, conferences, webinars, share groups and more
• Ensure team has the training, resources and ongoing professional development they need to succeed personally and professionally as they deliver value to our clients everyday
• Maintain team morale and motivation as we operate in a hybrid work environment
• Constantly seek ways to improve team’s operating efficiency, optimizing time spent vs. quality of delivery, while maintaining work/life balance across the team
• Contribute to all hiring, team structuring, and account resourcing decisions in the team
• Travel required, based on client needs

Who You Are:

Eager to challenge the retail norms, create industry leading campaign strategy and combine best in class media skills with industry-leading retail consulting. You are familiar with how to design, develop, and deploy eCommerce retail, sales & operations strategies and services while working in tandem with our eCommerce Media teams to provide growth opportunities with new clients and existing ones. You will be an end-to-end expert of our Retail offering, growing strong client relationships, providing strategic direction to the account teams, ensuring the health of eCommerce accounts, scoping & selling projects, and developing staff.

Job Responsibilities

Account Management / Operational Excellence

• Build, manage, & scale eCommerce retail practice & managed services for clients
• Accountable for retail media network and operational performance on partners such as Amazon, Walmart Connect, Roundel, Instacart, Kroger, Criteo, etc.
• Accountable operational performance across Paid Search Engines, Shopping, and other performance-based media tactics as needed
• Centralize, monitor, adapt, and sell-in key KPIs (key performance indicators) for success to both clients and internal teams to establish clear performance goals
• Be proactive in designing and over watching account level roadmaps for direct reports to monitor key client KPIs and focus team resources where needed
• Experience analyzing retail sales reports and express differences in media metrics
• Works to improve productivity with a consistent focus on operational excellence.
• Partner with department leads and leadership on scope development and adjustment to correctly align agency resources to client opportunity

Thought Leadership & Partnership

• Lead integration between eCommerce Media team and partner agencies / other agency teams to drive integrated strategy and tight collaboration
• Master, identify and communicate trends in retail and client industries in POVs and thought leadership for key clients
• Supports external Business Development and Marketing initiatives such as sales pitches, case studies, etc.
• Lead discussions on attribution, audiences, and intent internally and externally
• Clear POV on value of eRetail vs D2C and the future of eCommerce

Team Building & Motivation

• Show critical thinking & problem solving daily
• Ensure team has received all tools and training to excel in their roles. Accountability for team development; this includes utilizing organizational tools such as L&D, creating internal opportunity and challenges for staff, maintaining positive morale, partnering with HR and Business Leads on supporting organizational objectives
• Help foster an inclusive and collaborative team culture through motivational initiatives and close contact with full team
• Partner with department lead in regular staff reviews to ensure team health and resource allocations match need

Desired Skills & Experience

• Bachelor's degree required; concentration in Marketing or a related field is preferable
• 7+ years of experience with marketing / digital media
• Experience in paid search, Google, Bing, and other search partners
• Experience on at least one bidding platform such as Marin, Kenshoo or SA360
• Large company or Advertising Agency experience preferred
• Experience with retail media networks including Amazon, Walmart Connect, Roundel, Instacart, Kroger, etc. preferred
• Experience in growing, managing, and inspiring internal media teams; strong leadership and administrative skills. Fosters an environment that enables action.
• Proven ability to understand high-level client goals and how they translate into eCommerce strategy when applied via online technologies
• Strong presentations skills
• Excellent writing skills with an attention to detail
• Proficiency in Microsoft Office Suite
• Experience with data visualization platforms and telling data stories (i.. Google Data Studio, Lookr, Tablaeu, etc.)
• Ability to multitask and handle other duties as assigned