Commerce Media Strategy & Activation Lead

Acosta; Seattle (WA); On-site; USD 102,900 - 128,600; Full time

Job summary

Acosta seeks a Director of Commerce Media to lead activation strategy and integrated media planning for commerce clients in Seattle. You will partner with client leads, strategy, creative, analytics, and commerce media teams to guide plans across Amazon, Walmart, Target, Kroger, Instacart, and more.

The role requires strong expertise in retail media platforms, programmatic buying, and measurement frameworks to drive measurable ROI and growth for clients.

Qualifications

• Eight or more years of relevant experience in retail media, commerce media, shopper marketing, performance marketing, or related media strategy roles.
• 5 or more years of experience in retail media, retail commerce media, or shopper marketing.
• Three or more years of supervisory or management experience.

Responsibilities

• Lead commerce media activation strategy across key retail media networks.
• Guide integrated media planning across onsite, offsite, search, display, CTV/OLV, paid social, in-store media, incentives, and other third-party tactics.
• Serve as a senior strategic partner to client leads and commerce media teams.
• Contribute to media account strategy, KPI development, budget allocation, vendor and partner selection, and test-and-learn priorities.

Skills

Retail media

Strategic thinking

Client presentation

Cross-functional collaboration

Project management

Education

Bachelor’s Degree

High School Diploma/GED

Job description

Acosta seeks a Director of Commerce Media to lead activation strategy and integrated media planning for commerce clients in Seattle. You will partner with client leads, strategy, creative, analytics, and commerce media teams to guide plans across Amazon, Walmart, Target, Kroger, Instacart, and more.

The role requires strong expertise in retail media platforms, programmatic buying, and measurement frameworks to drive measurable ROI and growth for clients.