Head of Retail Media & Commerce Activation

Acosta; Minneapolis (MN); On-site; USD 102,900 - 128,600; Full time

Job summary

Acosta is seeking a seasoned Director of Commerce Media to lead activation strategy and integrated media planning for Commerce clients. You will guide campaigns across Amazon, Walmart, Target/Roundel, and more, partnering with strategy, creative, analytics, and partner teams to deliver measurable business outcomes and ROI.

You will oversee KPI development, budget allocation, and test-and-learn priorities, ensuring plans align with client objectives and retailer opportunities.

Qualifications

• Eight or more years of relevant experience in retail media, commerce media, shopper marketing, or related media strategy roles.
• 5 or more years of experience in retail media, retail commerce media, or shopper marketing.
• Three or more years of supervisory or management experience.
• Experience managing retail media solutions across Amazon, Walmart, Target/Roundel, Instacart, Kroger, and/or other major retail media network

Responsibilities

• Lead commerce media activation strategy across key retail media networks, including Amazon, Walmart, Target/Roundel, Kroger, Instacart, Albertsons, ADUSA, and regional partners, ensuring plans are aligned to client objectives, retailer priorities, and measurable business outcomes.
• Guide integrated media planning across onsite, offsite, search, display, CTV/OLV, paid social, in-store media, incentives, and other third-party commerce activation tactics.
• Serve as a senior strategic partner to client leads and commerce media teams, acting as a bridge between client objectives, retailer opportunities, media execution, and performance optimization.
• Actively contribute to media account strategy, including KPI development, budget allocation, vendor and partner selection, test-and-learn priorities, performance tracking, and ongoing industry monitoring
• Build and present strategic media recommendations, business reviews, and activation plans that translate client goals into clear, actionable commerce media solutions.
• Collaborate with cross-functional teams, including client engagement, strategy, creative, analytics, operations, agency partners, retailer partners, and ad technology partners to ensure advertising strategies are connected to broader business objectives.
• Partner with analytics and media teams on post-campaign analysis, identifying insights, implications, and recommendations that support repeat business, performance improvement, and organic growth.
• Maintain strong working relationships with retail media networks, media agencies, technology partners, and internal stakeholders to identify new opportunities, improve executional efficiency, and advance client outcomes.
• Stay current on retail media, marketplace, programmatic, shopper marketing, and commerce industry trends to proactively evolve client strategies and maintain a competitive advantage.
• Oversee flawless media execution in compliance with client-approved processes, ensuring proactive communication, cost management, optimization, and continuous improvement across assigned programs.
• Manage stewardship responsibilities, including tracking time worked by project, maintaining margins, and proactively managing hours and scope in partnership with client service teams.
• Other duties as assigned

Job description

Acosta is seeking a seasoned Director of Commerce Media to lead activation strategy and integrated media planning for Commerce clients. You will guide campaigns across Amazon, Walmart, Target/Roundel, and more, partnering with strategy, creative, analytics, and partner teams to deliver measurable business outcomes and ROI.

You will oversee KPI development, budget allocation, and test-and-learn priorities, ensuring plans align with client objectives and retailer opportunities.