DIRECTOR, CLIENTELING EVENTS & HAUTE COUTURE

Celine; New York (NY); On-site; USD 155,000 - 175,000; Full time

Benefits offered by this job

Medical benefits

Employee discount

Job summary

CELINE is seeking a Director, Clienteling Events & Couture for North America to shape and execute the brand's client experience across the region. You will lead in-network clienteling programs, event strategy, and partnerships with stores, regional leadership, and central teams.

The role emphasizes driving client loyalty, engagement, and business growth, managing budgets, events, and vendor coordination, with travel across North America and collaboration with VIP clients.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, or equivalent experience.
• 8+ years of progressive experience in clienteling, CRM, or luxury retail, with leadership experience.
• Strong understanding of luxury market and client behavior in North America.

Responsibilities

• Lead in-network client experience & clienteling event strategy across North America.
• Develop and implement North American in-network clienteling strategy aligned with global brand objectives.
• Collaborate with retail store teams and regional leadership to identify opportunities and ensure execution of clienteling programs.
• Manage client activation calendars, in-store and out-of-store concepts, and ensure Maison guidelines are followed.
• Oversee logistics of events, vendor coordination, inventory movements, and post-event reporting.
• Define KPIs for clienteling and events and track performance for regional, store, and advisor levels.
• Collaborate with marketing, communications, and VM teams to integrate events across channels.

Skills

Clienteling

CRM

Leadership

Strategic thinking

Education

Bachelor's degree in Business Administration or Marketing

Tools

CRM systems

Job description

Symbol of elegance and authentic luxury with its sophisticated and timeless Collections, CELINE is a French Leather-Goods and Couture House, driven by a strong artistic and holistic vision. CELINE’s ambition is to be one of the most iconic luxury brands worldwide.

To make this vision a reality we are looking for agile, passionate and authentic personalities who are eager to evolve in a highly creative and challenging environment.

YOUR WORK ENVIRONMENT

As Director, Clienteling Events & Couture, North America, and part of the CRM & Clienteling department, you will participate in shaping and executing CELINE's client experience and clienteling event strategy across North America and you will be in charge of leading in-network client experience and clienteling event strategy, and partnering on out-of-network event strategy.

This experience will enable you to drive significant impact on client loyalty, engagement, and business growth for CELINE in North America.

You will have the opportunity to learn from a dynamic luxury environment, collaborate with diverse teams, and innovate in client relationship management.

YOUR IMPACT

Lead In-Network Client Experience & Clienteling Event Strategy

• Develop and implement a comprehensive North American in-network clienteling strategy that aligns with global brand objectives and regional business goals.
• Collaborate closely with retail store teams and regional leadership to identify clienteling opportunities, share best practices, and ensure consistent execution of clienteling programs.
• Identify and implement innovative strategies to enhance the client journey within CELINE boutiques, focusing on personalized experiences, relationship building, and elevated service standards.
• In collaboration with the VP, CRM & Clienteling, develop a sophisticated client activation calendar for each store. Innovate and create compelling new in-store and out-of-store clienteling concepts, ensuring strict alignment with Maison guidelines and regional strategic imperatives.
• Lead the meticulous roll-out of all client animation strategies, implementing events in close partnership with regional and central teams (encompassing a 360-degree approach including Stores, Merchandising, VM, etc.). Ensure all Maison standards are rigorously respected. Oversee all logistical intricacies, including vendor communication, warehouse coordination for inventory movements, creation of detailed logistical schedules, and on-site contact management.
• In collaboration with VP, CRM & Clienteling, develop client experience for international high-end events and leading the project for local high-end events.
• Define clear targets for each clienteling action and event. Rigorously track all event performance, providing comprehensive recommendations for optimization. Develop robust reporting mechanisms to analyze performance against objectives at the regional, store, and client advisor levels.
• Meticulously track inventory, materials, and samples related to events. Create detailed post-event recaps, and systematically archive all event photography, communication tools, and collateral.
• Proactively manage the in-store and local events budget process, encompassing all accounting, finance, and internal requirements for vendor setup, invoice processing, tracking, and reconciliation.
• Conduct continuous benchmarking of main competitors in the market on relevant client experience topics and monitor broader market trends and competitive activities related to client engagement.

Job responsibilities

Develop & Implement Custom Client Experiences, Gifting & Cares

• Develop and implement bespoke and unique client experiences designed to significantly elevate the regional client database.
• Customize comprehensive client treatment plans, including events and activities, strategically designed to both recruit new high-potential clients and empower sales associates in nurturing existing relationships.
• Manage the strategic stock of client gifts, ensuring appropriate selection and availability for various occasions and in-store/out-of-store animations.
• Provide critical support in the identification and selection of key clients for high-end international or regional events.
• Continuously measure and monitor the impact and effectiveness of all clienteling initiatives at the local market and individual client levels.
• Partner with the Regional Manager, Brand Partnerships, to develop an overarching out-of-network event strategy aimed at penetrating new and emerging markets within North America.
• Foster and grow strategic partnerships with key luxury lifestyle partners, high-net-worth individuals, and cultural institutions to create exclusive and impactful out-of-network experiences.
• Lead the conceptualization, planning, and execution of high-profile out-of-network events, ensuring they reflect CELINE's brand identity and attract target clientele.
• Define key performance indicators (KPIs) for out-of-network events and partnerships, tracking ROI and providing insights to inform future strategy.
• Collaborate with marketing, communications, and visual merchandising teams to ensure seamless integration and amplification of out-of-network events.

Profile

KEYS FOR SUCCESS

Experience:

• Bachelor’s degree in Business Administration, Marketing, or equivalent experience
• 8+ years of progressive experience in clienteling, CRM, or luxury retail, with a significant portion in a leadership role.
• Proven track record of developing and executing successful clienteling strategies and luxury events.
• Strong understanding of the luxury market, client behavior, and competitive landscape in North America.
• Experience in luxury/fashion business a plus.
• Ability to manage multiple priorities in a fast-paced, multi-dimensional environment.
• Superior organizational, communication and interpersonal skills.
• Detail oriented, highly organized.
• Excellent written and verbal communication skills.
• Ability to interact with all levels of the organization including senior leadership and retail associates.
• Ability to travel frequently across North America, including weekends and evenings for events.
• Demonstrated ability to lead, mentor, and motivate a team (direct or indirect).
• Strategic thinker with strong analytical skills and the ability to translate data into actionable insights.
• Experience with CRM systems and clienteling technologies.

Languages: Fluent in English; proficiency in French is a plus.

Additional information

OUR COMMITMENT

CELINE is an equal opportunity employer. We want to offer an inclusive environment of mutual respect where we welcome diversity and all our employees feel included, developed, and heard.

We are committed to the prevention of all discrimination, providing equal opportunities to all applicants irrespective of gender, gender expression, disability, origin, background, religious beliefs or sexual orientation or any other basis protected by law.

CELINE recruits and recognizes all types of talent and singularities.

The compensation for this position ranges from $155,000-175,000. The rate of pay offered will be dependent upon candidate’s relevant skills and experience. In addition, there is a comprehensive benefits package including: medical, dental, vision, short and long-term disability, various paid time off programs, employee discount/perks, and a retirement plan with employer contribution