Director, Channel Growth & Performance Marketing

Syndicatebleu; Los Angeles (CA); On-site; USD 180,000 - 270,000; Full time

Job summary

Syndicatebleu partners with a leading entertainment company to hire a temporary Director of Channel Growth & Performance Marketing to define and execute growth strategies across its streaming and digital distribution ecosystem.

You will drive audience growth, subscriber acquisition, engagement, retention, and churn reduction across SVOD, AVOD, FAST, and partner channels by combining brand strategy, performance marketing, lifecycle marketing, analytics, and experimentation.

Qualifications

• 10+ years of experience across growth marketing, lifecycle/CRM, subscriber marketing, and/or digital strategy.

Responsibilities

• Develop and lead growth marketing strategies across SVOD, AVOD, FAST, and other streaming channels.

Skills

Growth marketing

Lifecycle/CRM

Subscriber marketing

Performance media

Digital strategy

Analytics

Experimentation

Education

Bachelor’s degree in Marketing, Business, Economics, Data Analytics, or related field

Job description

We’re partnering with a leading entertainment company to hire a temporary Director of Channel Growth & Performance Marketing to define and execute growth strategies across its streaming and digital distribution ecosystem. This role will drive audience growth, subscriber acquisition, engagement, and retention across SVOD, AVOD, FAST, and partner channels by combining brand strategy, performance marketing, lifecycle marketing, analytics, and experimentation.

Key Highlights

Duration: 1 year

What You’ll Do

• Develop and lead growth marketing strategies across SVOD, AVOD, FAST, and other streaming channels
• Drive audience growth, subscriber acquisition, engagement, retention, and churn reduction
• Translate brand strategy into integrated campaigns across paid, owned, and earned media
• Lead global channel marketing initiatives across AV, design, publicity, digital media, social, SEO, and content discovery
• Develop KPI frameworks connecting marketing performance to viewership, conversion, retention, churn, and lifetime value
• Analyze campaign results, audience behavior, and performance trends to guide marketing strategy and investment decisions
• Build test-and-learn roadmaps focused on new acquisition channels, advertising formats, and audience-growth opportunities
• Translate campaign and testing results into clear, executive-level updates and recommendations
• Partner with Amazon Prime Video Channels, Roku, Apple, and other distribution platforms on merchandising, promotions, and partner marketing
• Use audience insights and viewing behavior to inform content launches, programming, go-to-market strategies, and content planning
• Collaborate across creative, social, programming, distribution, partnerships, research, paid media, and operations teams

Qualifications

• 10+ years of experience across growth marketing, lifecycle/CRM, subscriber marketing, performance media, and/or digital strategy
• Experience within entertainment, media, streaming, a studio, YouTube channel, or another content-driven business
• Deep understanding of SVOD, AVOD, FAST, ad-supported streaming, subscription models, and digital distribution
• Experience developing strategies that drive acquisition, engagement, retention, and lifetime customer value
• Strong understanding of paid, owned, and earned media and how each supports the customer journey
• Experience using conversion, viewership, retention, churn, and LTV metrics to guide marketing decisions
• Strong strategic brand thinking paired with analytical and operational leadership
• Experience partnering with major streaming platforms and distribution ecosystems
• Strong executive communication, presentation, storytelling, and cross-functional leadership skills
• Bachelor’s degree in Marketing, Business, Economics, Data Analytics, or a related field, or equivalent professional experience

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