Sr Manager, Customer Lifecycle & Growth Marketing

Versant; California (MO); Hybrid; USD 100,000 - 115,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) plan

Tuition reimbursement

Job summary

Versant is seeking a strategic Senior Manager, Customer Lifecycle & Growth Marketing to enhance customer acquisition and retention across its ticketing and streaming services. This role involves developing lifecycle strategies to drive measurable business impact through analysis and optimization of customer journeys.

The ideal candidate will have over 5 years of experience in lifecycle marketing, possess strong analytical skills, and demonstrate success in managing cross-functional initiatives. A hybrid working model is offered, with a salary range of $100,000-$115,000.

Qualifications

• 5+ years of experience in lifecycle marketing or related fields.
• Strong ability to leverage customer data and performance metrics.
• Experience managing complex initiatives from strategy to execution.

Responsibilities

• Develop customer lifecycle strategies for acquisition, retention, and loyalty.
• Analyze customer behavior to drive actionable insights.
• Lead testing and optimization initiatives to improve engagement.

Skills

Lifecycle marketing

Customer retention

Analytical skills

Cross-functional collaboration

Tools

Microsoft Office

Asana

Salesforce

Job description

Fandango is seeking a strategic, data-driven, and collaborative Senior Manager, Customer Lifecycle & Growth Marketing to help accelerate customer acquisition, engagement, retention, and revenue growth across our ticketing and streaming businesses. This role will develop and optimize customer lifecycle strategies across the full customer journey—from acquisition and onboarding through loyalty, retention, and reactivation—leveraging customer insights, experimentation, and cross-functional partnership to drive measurable business impact.

Why This Role Matters

As Fandango continues to evolve and deepen customer relationships across entertainment experiences, this role will help shape how we engage audiences throughout their lifecycle. Success in this position will directly influence customer growth, repeat engagement, customer lifetime value, and overall business performance while helping create seamless, personalized experiences that strengthen long‑term loyalty.

What You’ll Do

• Develop and evolve lifecycle marketing strategies across acquisition, onboarding, engagement, retention, loyalty, and win‑back programs to drive customer growth and revenue.
• Analyze customer behavior, segmentation opportunities, and lifecycle performance to identify actionable insights that improve engagement, conversion, and customer lifetime value.
• Partner cross‑functionally with Portfolio Marketing, CRM, Product, Analytics, Data Science, and Creative teams to evaluate and optimize customer journeys across email, push, SMS, in‑app messaging, paid media, and owned channels.
• Lead testing and optimization initiatives, including audience experimentation, A/B testing, messaging strategy, promotional effectiveness, and customer journey enhancements.
• Monitor, measure, and communicate lifecycle performance against key business metrics, including acquisition, retention, repeat purchase behavior, engagement, conversion, and lifetime value.
• Contribute to annual planning, strategic growth initiatives, and OKR development while ensuring effective execution across multiple high‑priority initiatives and stakeholder groups.

Qualifications

• 5+ years of experience in lifecycle marketing, CRM, growth marketing, customer marketing, partner marketing, or a related discipline.
• Experience within entertainment, media, streaming, ecommerce, consumer technology, or similarly customer‑focused industries.
• Demonstrated success developing and executing lifecycle marketing strategies that drive customer acquisition, retention, engagement, and revenue growth.
• Strong analytical capabilities with the ability to leverage customer data, performance metrics, and experimentation frameworks to inform strategic decisions.
• Proven experience managing complex, cross‑functional initiatives from strategy through execution and performance reporting.
• Exceptional communication, presentation, stakeholder management, and organizational skills.
• Ability to balance strategic thinking with operational excellence in a fast‑paced, highly collaborative environment.
• Experience translating data and insights into clear recommendations for senior leaders and cross‑functional partners.
• Proficiency with Microsoft Office applications including Excel, PowerPoint, SharePoint, and OneDrive. Experience with project management and collaboration tools such as Asana, Jira, Confluence, Airtable, Salesforce, Adobe Creative Suite, or similar platforms is a plus.
• Familiarity with customer segmentation, loyalty programs, personalization strategies, and customer journey optimization preferred.
• Knowledge of connected TV, digital entertainment, transactional video businesses, or related consumer engagement ecosystems is a plus.

Additional Requirements

• Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. Must be willing to work in the Universal City, CA office.
• This position is eligible for company‑sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.
• Salary Range: $100,000-$115,000 (bonus eligible)

VERSANT Media is committed to fair and equitable compensation practices. We include a good faith pay range for each position to comply with applicable state and local pay transparency laws and to promote equity across our organization. Actual compensation will be based on factors such as the candidate's skills, qualifications, experience, and location and may include additional forms of compensation and benefits such as health insurance, retirement plans, paid time off, etc.

VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

For LA County and City Residents Only: VERSANT Media will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [e-mail].