Director, Category Growth & Strategy

Flowers Bakeries; United States; On-site; USD 120,000 - 130,000; Full time

Benefits offered by this job

Health benefits

401(k) plan

Professional growth programs

Paid vacation and holidays

Parental leave

Job summary

Flowers Foods, Inc. in the United States is seeking a Director, Category Management to lead category plans, optimize assortment, pricing and shelf execution across assigned product categories.

This role partners with sales, marketing, Revenue Growth Management, supply chain and product development; manages category managers; uses consumer insights and retailer data to identify opportunities and drive growth.

Qualifications

• 7–10 years of progressive experience in category management in the CPG industry.
• At least 3 years managing teams or leading category initiatives.
• Strong knowledge of category management principles and translating strategy into plans.
• Strong analytical skills with syndicated data (Circana, Nielsen) and market research tools.
• Excellent communication and interpersonal skills.
• Proven ability to build relationships with retail partners.
• Experience with space planning software is a plus.

Responsibilities

• Develop and execute category plans aligned with company strategy, including assortment, pricing, promotions, and shelf placement.
• Guide category managers using syndicated data, consumer insights, and competitive intelligence to assess market size and growth drivers.
• Manage relationships with retail partners, support joint business planning, and improve shelf and promo effectiveness.
• Lead and develop category managers to execute strategic initiatives.
• Partner with Revenue Growth Management to develop pricing and promotional recommendations and measure results.
• Coordinate cross-functional initiatives with sales, marketing, supply chain, product development, and finance.

Skills

Category management

Team leadership

Data analysis

Retail partnerships

Communication

Education

Bachelor's degree in Business Administration or Marketing

Master's degree preferred

Tools

Space planning software

Job description

Flowers Foods, Inc. in the United States is seeking a Director, Category Management to lead category plans, optimize assortment, pricing and shelf execution across assigned product categories.

This role partners with sales, marketing, Revenue Growth Management, supply chain and product development; manages category managers; uses consumer insights and retailer data to identify opportunities and drive growth.