Director, Category Growth & P&L Strategy

Hims; United States; Remote; USD 180,000 - 240,000; Full time

Benefits offered by this job

Competitive salary & equity

Unlimited PTO

Comprehensive health benefits

ESPP

401k with matching

Offsite team retreats

Job summary

Hims is seeking a Director, Category Management to own high-impact levers across acquisition, retention, and new-treatment launches. You will lead across clinical, pharmacy, regulatory, product, growth, analytics, and operations, reporting to the General Manager and partnering with Category Strategy & Analysis.

You will drive end-to-end category growth, manage unit economics, and build a roadmap that aligns with the company’s multi-specialty strategy and long-term value creation.

Qualifications

• 7+ years in category management, strategy & operations, or a related role with real business accountability.
• Proven track record owning high-stakes initiatives or a P&L and driving them to measurable revenue, margin, or retention outcomes.
• Demonstrated success launching and scaling new products or programs, 0-to-1 and at scale.
• Experience managing a portfolio and roadmap, prioritizing across competing bets.
• Sharp analytical and financial fluency; you build and defend models and make data-driven calls.
• Cross-functional leadership that aligns clinical, product, growth, and operations behind one plan.
• Bias to action: MVP, learn, iterate, not over-engineering.
• Ambition to grow into a GM role owning a category outright.
• Bachelor’s degree; MBA, management consulting, or top-tier tech background preferred.

Responsibilities

• Own the Category’s biggest levers, from strategy to execution and results across acquisition, retention, conversion, and launches.
• Shape unit economics including CAC, LTV, ARPU, S2S, and contribution margin.
• Run the portfolio with prioritized roadmaps and clear sequencing recommendations.
• Lead growth and retention by partnering with growth and lifecycle teams to improve funnel metrics.
• Shape the tech product roadmap with product and engineering for funnel optimization and experiences.
• Own the treatment development roadmap and cross-functional launches from business case to go-live.
• Deliver an end-to-end premium, empathetic customer experience and iterate based on data.
• Manage performance with KPIs tied to revenue, margin, retention, and adoption.

Skills

Category management

Strategy & operations

General management

Cross-functional leadership

Financial fluency

Education

Bachelor’s degree

MBA preferred

Tools

Looker

Amplitude

Job description

Hims is seeking a Director, Category Management to own high-impact levers across acquisition, retention, and new-treatment launches. You will lead across clinical, pharmacy, regulatory, product, growth, analytics, and operations, reporting to the General Manager and partnering with Category Strategy & Analysis.

You will drive end-to-end category growth, manage unit economics, and build a roadmap that aligns with the company’s multi-specialty strategy and long-term value creation.