Director, US Oncology Marketing Portfolio Strategy (Customer Engagement)

Merck; Philadelphia (Philadelphia County); Hybrid; USD 191,000 - 300,000; Full time

Job summary

Merck seeks a Director for US Oncology Marketing Portfolio Strategy (Customer Engagement) to lead the digital marketing strategy for HCP and HCC customers across oncology assets. This role focuses on portfolio marketing strategies, customer experience, engagement ideation, and digital acumen, with responsibility for US commercial strategy across assets including websites and digital field resources.

The position can be Hybrid or Remote, based in Philadelphia, PA or Upper Gwynedd, PA, reporting

Qualifications

• Bachelor's degree required.
• Minimum 6 years of HCP Marketing experience, preferably in oncology.
• Minimum 3+ years developing digital marketing assets including websites and interactive field resources.
• Minimum 8 years experience in the pharmaceutical industry.
• Strong relationship building, problem solving, teamwork, analytical and communication skills.
• Ability to work in a fast paced, matrixed organization.
• Experience leading brand strategy across multiple indications/brands.

Responsibilities

• Develop and evolve the customer experience and engagement strategy across key digital assets.
• Define near‑term and long‑term strategic approach to a broad Oncology portfolio across websites and digital field resources.
• Lead strategy development and execution across a multi‑functional team with stakeholders.
• Oversee agile teams across multiple products within the Oncology BU.
• Monitor digital analytics to support an Omnichannel approach to customer experience.
• Create and deploy campaigns and messaging for HCP/HCC marketing to drive behavior change.

Skills

Customer Engagement

Data Analysis

Decision Making

Direct Marketing

HCP Marketing

Market Access

Market Research

Oncology Marketing

Portfolio Management

Strategic Thinking

Education

Bachelor's degree

MBA

Job description

Job Description

We are currently recruiting for a Director, US Oncology Marketing Portfolio Strategy (Customer Engagement). This position will be responsible for leading key elements of the digital marketing strategy to HCP and HCC customers across a portfolio of oncology products at varying stages of commercialization. The ideal candidate will have experience in creating portfolio marketing strategies with strong customer experience, engagement ideation and digital acumen. This experienced marketing professional will be responsible for the development, refinement, and overall execution of the US commercial strategy for the HCPs and HCCs across the US Oncology Portfolio within key assets – websites and digital interactive field sales resources.

The position can be Hybrid or Remote, given the candidates experience, and may also be based in either Philadelphia, PA or Upper Gwynedd, PA reporting to an Executive Director, Portfolio Strategy – US Oncology.

This position will require outstanding leadership and collaboration in many areas including strategy development, people management, digital acumen, digital analytics, market research, relationship building, heavy prioritization, budget management and overall flawless launch execution. Candidates will require the ability to deliver the business today, while simultaneously planning for future indications with a proven track record to work successfully under tight and often fluctuating timelines.

Key responsibilities and experiences include and are not limited to the following:

• Responsible for the development and evolution of the customer experience and engagement strategy across key digital assets – including websites and digital field sales resources
• Responsible for the near‑term and long‑term strategic approach to a complex and broad Oncology portfolio of brands across websites and digital field sales resources to deliver the most optimal customer engagement experience
• Experience leading strategy development and execution across a multi‑functional team, including direct and indirect influence of key stakeholders
• Responsible for leadership of agile working teams across multiple products within the Oncology BU
• Responsible for the overall monitoring of digital analytics to support an Omnichannel approach to customer experience across the Oncology portfolio
• Strong understanding of the HCP and HCC marketing landscape in oncology across key customer segments and the ability to create and deploy meaningful campaigns and messaging to drive behavior change
• Partners with multiple stakeholders across the US and global business – including HCP, Science and consumer brand strategy leads, individual tumor and asset teams to ensure alignment and find synergies across a multi‑product portfolio
• Strong understanding of the oncology competitive landscape with the ability to foresee and predict market trends – specifically across the digital customer experience
• Support cross‑indication/cross‑brand customer facing teams in development of strategies and initiatives at each stage of the product lifecycle with the ability to make prioritization decisions based on business priorities
• Ability to successfully work in a complex matrix organization where exceptional collaboration is required to obtain desired results and speed to market
• Strong digital acumen and knowledge of latest technologies and trends to efficiently deliver a portfolio marketing approach across numerous customer types and segments
• Requires approximately 20% travel, including some weekends

Required Education, Experience And Skills

• Bachelor's degree
• A minimum of 6 years of HCP Marketing experience – preferably in oncology
• A minimum of 3‑years developing digital marketing assets that includes websites and interactive field sales resources
• A minimum of 8 years of experience working in the pharmaceutical industry
• Strong relationship building, problem solving, teamwork, analytical, and written/verbal communication skills
• Ability to work in a fast paced, quickly changing environment across a highly matrixed organization
• Experience in leading brand strategy and implementation across multiple indications/brands

Preferred Experience And Skills

• Master's degree (MBA)
• 2+ years of direct people management experience
• 2+ years of sales experience
• 4+ years of Oncology Marketing experience, ideally with a focus in digital marketing, portfolio marketing, brand management
• Product/Indication launch experience – preferably in oncology
• Experience working in the “agile” framework model

Required Skills: Customer Engagement, Data Analysis, Decision Making, Direct Marketing, Healthcare Personnel (HCP) Marketing, Market Access, Market Research, Oncology Marketing, People Leadership, Pharmaceuticals Marketing, Portfolio Management, Strategic Thinking, Strategy Development

US And Puerto Rico Residents Only

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities.

Requirements

As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:
EEOC Know Your Rights
EEOC GINA Supplement

We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.

Learn more about your rights, including under California, Colorado and other US State Acts

Primary location for this posting is

USA - Pennsylvania - North Wales (Upper Gwynedd)

Salary Range for Primary Location

$190,800.00 - $300,300.00

This range reflects the Company's reasonable expectation of the base salary applicable to this role at the time of posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs. The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.

Additional location(s)

Please note the salary range above applies to the Primary Location of the position. Where a role has other listed locations, different compensation guidelines may apply. You may find the salary ranges for additional locations below. If the salary range is not listed for the location you are applying to, our Talent Acquisition team will provide further information to you relevant to your location.

Additional location(s) Compensation Information

San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance

Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance

Employee Status

Regular

Relocation

No relocation

VISA Sponsorship

No

Travel Requirements

10%

Flexible Work Arrangements

Hybrid

Shift

1st - Day

Valid Driving License

No

Hazardous Material(s)

NA

Job Posting End Date

10/27/2026

A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Requisition ID: R421768