Director, CAIT & Social Commerce (APAC)

VaynerMedia; New York (NY); On-site; USD 97,000 - 139,000; Full time

Job summary

VaynerMedia is seeking a Director, CAIT & Social Commerce for an APAC-focused role based in Sydney. You will drive multi-channel creator, affiliate, and talent strategies, lead TikTok Shop and social commerce initiatives, and oversee partnerships and negotiations with creators and platforms.

You’ll manage a cross-functional team, mentor staff, and collaborate with client partnerships, strategy, and media leads to scale the creator economy for the agency and its clients.

Qualifications

• 7–10+ years of dedicated experience across influencer marketing, creator relations, talent management, affiliate marketing, social commerce, or integrated agency work in the Australian market.
• Proven social commerce expertise with hands-on TikTok Shop strategy and affiliate execution.
• Commercial & negotiation mastery: understanding talent fees, rights usage, exclusivity, paid amplification, scoping, and agency margins.

Responsibilities

• Drive integrated CAIT strategy: Formulate multi-channel creator, affiliate, talent, and social commerce strategies aligned to client goals.
• Lead end-to-end social commerce capabilities, including TikTok Shop setup, creator recruitment, seeding, campaigns, affiliates, and performance optimization.
• Oversee talent casting, sourcing, negotiations covering fees, rights, exclusivity, usage rights, and paid amplification.
• Translate campaign ideas into platform-native briefs that protect objectives and brand safety.
• Manage team workflows, budgets, agency scopes, and profitability metrics.
• Guide and mentor CAIT team members across casting, strategy, contracts, and content production.
• Build partnerships with talent networks, affiliate platforms, creator agents and APAC leads to scale best practices.
• Lead CAIT pitch work for new business opportunities and represent VaynerMedia as an expert in the Australian creator economy.

Skills

Influencer marketing

Creator relations

Talent management

Social commerce

Affiliate marketing

Strategic communications

Tools

TikTok Shop

Job description

VaynerMedia is seeking a Director, CAIT & Social Commerce for an APAC-focused role based in Sydney. You will drive multi-channel creator, affiliate, and talent strategies, lead TikTok Shop and social commerce initiatives, and oversee partnerships and negotiations with creators and platforms.

You’ll manage a cross-functional team, mentor staff, and collaborate with client partnerships, strategy, and media leads to scale the creator economy for the agency and its clients.