Director, Business Development & Brand Partnerships (NewsNation, The Hill)

Nexstar Media Group, Inc.; Phoenix (AZ); On-site; USD 100,000 - 150,000; Full time

Job summary

Nexstar Media Group, Inc. in Phoenix, AZ is seeking a senior Ad Sales Marketing professional to drive new business revenue and develop national partnerships with NewsNation, The Hill, and local market opportunities.

You will build relationships with senior marketing decision-makers, craft customized, multiplatform partnership proposals, and coordinate cross-functional teams to deliver integrated campaigns. A strong track record in media sales and communications is required.

Qualifications

• Bachelor’s degree preferred or equivalent professional experience.
• 7–10 years in Ad Sales Marketing with brand partnerships focus.
• Experience selling customized multiplatform partnerships.
• Entertainment marketing or media sales experience a plus.
• Strong communication, presentation and negotiation skills.

Responsibilities

• Develop understanding of Nexstar’s portfolio and GTM strategy.
• Generate new business revenue through client-direct prospecting nationwide.
• Build relationships with senior marketing decision-makers and develop partnerships.
• Manage a qualified sales pipeline from outreach to proposal.
• Create integrated packages across broadcast, digital, social and live activations.
• Lead pre-sale development of client opportunities, presentations and proposals.
• Use audience research and market trends to strengthen proposals.
• Coordinate with teams to set deliverables, budgets and timelines.
• Track prospecting activity, pipeline and revenue; report to leadership.
• Monitor competitive landscape and adjust strategy.

Skills

Media sales

Client-direct sales

Brand partnerships

Prospecting

Relationship building

Negotiation

Presentation skills

Writing skills

Education

Bachelor's degree preferred

Tools

CRM tools

MS Office

PowerPoint

Excel

Word

Martech platforms

Job description

Essential Job Functions

• Develop a comprehensive understanding of Nexstar’s portfolio and go-to-market strategy, with particular expertise in NewsNation, The Hill and local marketing and custom partnership opportunities.
• Generate new business revenue through client-direct prospecting nationwide, with a focus on mid-market brands and opportunities across NewsNation, and The Hill.
• Build relationships with senior marketing decision-makers and develop partnership recommendations around their business objectives, audiences and budget priorities.
• Manage a qualified sales pipeline from initial outreach through proposal development and conversion, in collaboration with sales leadership.
• Create integrated packages combining the full portfolio assets across broadcast, digital, social, custom content and live activations.
• Lead pre-sale development of client-specific opportunities, presentations and proposals
• Use audience research, category insights and marketplace trends to strengthen proposals and identify new revenue opportunities.
• Coordinate with sales, creative and production teams to establish program deliverables, budgets and timelines, and support the transition from sale to execution.
• Manage client recaps and reporting with research and execution teams, using results to drive renewals and expanded partnerships.
• Track prospecting activity, pipeline progress and revenue, providing regular updates to leadership.
• Track competitive landscape

JOB-RELATED QUALIFICATION STANDARDS

Education

• Bachelor’s degree preferred, or equivalent relevant professional experience.

Work Experience

• Minimum 7-10 year’s experience in Ad Sales Marketing or related experience with a focus on brand partnerships
• Demonstrated success generating new business revenue and building client-direct relationships.
• Experience developing and selling customized, multiplatform partnerships.
• Experience in Entertainment Marketing/Promotions, a plus
• Prior Media Sales experience a plus

Knowledge/Skills

• Strong understanding of media sales, client-direct business development and brand partnership marketing.
• Ability to package broadcast, digital, streaming, social and sponsorship assets into compelling client solutions.
• Must be a strong communicator, must be able to work across multiple internal and external teams.
• Excellent prospecting, relationship-building, presentation and negotiation skills.
• Strong writing skills and the ability to communicate ideas clearly and persuasively.
• Working knowledge of audience research, campaign measurement, pipeline management and revenue forecasting.
• Creative problem-solving skills and a proactive approach to developing new business.
• Strong organizational skills, attention to detail and the ability to prioritize multiple opportunities.
• Ability to work independently and collaborate with sales, research, creative and execution teams.
• Familiarity with national news, public affairs and local-market advertising preferred.
• Proficiency in Microsoft Word, PowerPoint, Excel and customer relationship management tools.

Physical Demands

• Ability to travel for client meetings, partnership activations, and sales focused events
• General Office Activities - Walking, Standing, Sitting, Talking, Lifting, Typing, etc.

Mental Demands

• Must have ability to communicate effectively & tactfully with all levels of personnel across the organization.
• Must have ability to pay close attention to details.
• Must have ability to organize.
• Must have ability to work well under time constraints.
• Must have ability to handle multiple tasks.
• Must be able to work flexible hours, including overtime, if & when necessary.
• Must show grace under pressure and treat internal and external teams with respect at all times.

EQUIPMENT AND SPECIAL MATERIALS

• Computer, printer, photocopy machine, fax machine, telephone, etc.

REMARKS

Management has the right to add or change duties and job requirements at any time. In addition, the employer may consider whether the individual applying for or holding the position is qualified. There are two steps involved in this determination. The first concerns whether the applicant or current employee satisfies the prerequisites for the position. The second step involves whether or not the person can perform the essential functions with or without reasonable accommodation.