Director, Brand & Social Growth

Fromrebel; Northern (KY); Hybrid; USD 150,000 - 200,000; Full time

Job summary

Fromrebel is seeking a Director of Brand & Social Marketing to lead our organic brand presence, grow awareness, engagement, and earned reach. You will set strategy for social and press and execute with a lean, hands-on team.

You’ll partner with the CEO to shape brand positioning, translate it into content and campaigns, and measure success with brand, engagement, creator, earned media, and commercial metrics.

Qualifications

• 7-10 years in brand marketing, social, PR, or cultural marketing.
• Proven track record of growing a brand through organic social and earned media.
• Hands-on experience creating or contributing to viral, culturally resonant brand moments.
• Experience setting and reporting on social and brand performance metrics, and connecting them to business outcomes.
• Experience building or maintaining brand voice and social guidelines across teams.
• Startup or challenger brand experience strongly preferred.

Responsibilities

• Lead social strategy end-to-end across platforms (Instagram, TikTok, LinkedIn, emerging channels).
• Develop and evolve REBEL's social voice and storytelling style to maximize reach and engagement.
• Set clear viewpoints on content travel and trends and personally help create it.
• Drive earned media strategy and execution, storytelling, pitching, and relationship building.
• Identify and manage creator partnerships for authentic storytelling and organic reach.
• Partner with CEO and leadership to shape brand positioning and ensure consistency.

Skills

Brand marketing

Social media strategy

Content creation

Storytelling

Performance metrics

Brand voice guidelines

Job description

Fromrebel is seeking a Director of Brand & Social Marketing to lead our organic brand presence, grow awareness, engagement, and earned reach. You will set strategy for social and press and execute with a lean, hands-on team.

You’ll partner with the CEO to shape brand positioning, translate it into content and campaigns, and measure success with brand, engagement, creator, earned media, and commercial metrics.