Brand Growth Leader, Social & PR

REBEL; United States; On-site; USD 150,000 - 200,000; Full time

Job summary

REBEL is transforming retail returns into a smarter, sustainable model. REBEL seeks a Director of Brand & Social Marketing to lead organic brand presence, set strategy for social and press, and execute with a lean team.

You’ll collaborate with the CEO to shape positioning, content, campaigns, and cultural moments that travel and drive measurable brand performance. You’ll own social storytelling, earned media, creator partnerships, and cross-functional alignment, working hands-on to build fast,

Qualifications

• 7–10 years in brand marketing, social, PR, or cultural marketing.
• Proven track record of growing a brand through organic social and earned media.
• Hands-on experience creating or contributing to viral, culturally resonant brand moments.
• Experience setting and reporting on social and brand performance metrics, and connecting them to business outcomes.
• Experience building or maintaining brand voice and social guidelines across teams.
• Startup or challenger brand experience strongly preferred.

Responsibilities

• Lead REBEL's social strategy end-to-end across key platforms (e.g., Instagram, TikTok, LinkedIn, emerging channels).
• Develop and evolve REBEL's social voice, tone, and storytelling style to maximize reach, shareability, and cultural relevance.
• Set a clear point of view on what content should travel, trend, and break through—and personally help create it.
• Run a high-velocity test-and-learn content engine focused on virality, scaled awareness, and brand affinity.
• Set and report on goals for organic reach, impressions, engagement, share of voice, and follower growth.
• Drive earned media strategy and execution—story development, pitching, and relationship building.
• Turn social momentum and cultural moments into PR wins, and vice versa.
• Secure consistent, high-impact coverage that reinforces REBEL's brand story and fuels awareness.
• Identify, recruit, and manage creator partnerships built for authentic storytelling and organic reach.
• Ensure creator content feels native, on-brand, and capable of driving viral moments.
• Identify cultural moments, trends, and internet conversations where REBEL can credibly participate.
• Build grassroots buzz through community engagement and reactive storytelling; turn customers and fans into active brand advocates.
• Brand positioning and narrative. Partner with the CEO and leadership to evolve REBEL's positioning and personality; maintain and enforce the brand voice and style guidelines that scale across the organization.
• Brand stewardship. Act as a day-to-day steward of the brand, helping teams move fast without diluting it.
• Brand and IRL partnerships. Support comarketing partnerships and event opportunities that grow awareness and virality.
• Cross-functional alignment. Work closely with growth, creative, and product to keep brand storytelling connected to business goals.
• Leadership & Scale: Lead through influence today; grow into managing a small social and brand team over time.
• Manage contractors, freelancers, and creators as needed.
• Build lightweight processes that enable speed, creativity, and consistency.

Skills

Storytelling

Virality

Brand voice

Data-driven

Hands-on

Job description

REBEL is transforming retail returns into a smarter, sustainable model. REBEL seeks a Director of Brand & Social Marketing to lead organic brand presence, set strategy for social and press, and execute with a lean team.

You’ll collaborate with the CEO to shape positioning, content, campaigns, and cultural moments that travel and drive measurable brand performance. You’ll own social storytelling, earned media, creator partnerships, and cross-functional alignment, working hands-on to build fast,