Director, Brand Marketing - HOKA

HOKA; New York (NY); Remote; USD 190,000 - 200,000; Full time

Job summary

An established industry player is seeking a strategic Director of Brand Marketing to lead innovative campaigns and elevate its brand presence. This role involves managing a high-performing team, executing consumer-centric marketing strategies, and collaborating across departments to ensure brand consistency. With a focus on driving growth and engaging new consumers, the position offers a unique opportunity to make a significant impact in a dynamic environment. If you are a seasoned marketing leader with a passion for brand storytelling and consumer engagement, this role is perfect for you.

Benefits

Competitive Salary

Bonuses

Employee Discounts

Health and Wellness Support

Professional Development Opportunities

Community Programs

Growth Opportunities

Qualifications

• 10+ years of experience in footwear or apparel industries.
• Leadership in consumer, digital, social, and event marketing.

Responsibilities

• Lead development of insight-driven brand campaigns.
• Manage cross-functional go-to-market plans.
• Monitor KPIs and optimize strategies based on performance.

Skills

Strategic Thinking

Leadership

Budget Management

Integrated Marketing Campaigns

Consumer Behavior Analysis

Education

Bachelor's Degree

10+ years of experience

Job description

Join to apply for the Director, Brand Marketing - HOKA role at HOKA

At Deckers Brands, we believe that Every Step is a promise kept — for our employees, communities, and the world. We foster an inclusive environment where everyone can bring their authentic selves, valued and supported both at work and beyond. This approach helps us deliver outstanding business results, create a great workplace, and positively impact our communities.

Job Title:

Director, Brand Marketing - HOKA

Reports to:

Vice President, Marketing, NA HOKA

Location:

Remote – US (Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington)

The Role

The Director of Brand Marketing develops and executes integrated, consumer-centric marketing strategies. Leading a cross-functional team across Integrated Marketing, PR, Partnerships, and Outreach within the region, this role ensures all activities align with a DTC-first approach to inspire new consumers, expand into new categories, and drive growth. Reporting to the VP of Marketing, this leader collaborates with creative, retail, eCommerce, wholesale, sports marketing, and media teams to craft a cohesive brand and product story, fostering a high-performing team that elevates the HOKA brand through strategic, innovative marketing initiatives.

We celebrate diversity

We are committed to creating an inclusive, equitable workplace where all employees can come as they are. We believe diverse perspectives make us better together.

Your Impact

The primary responsibilities include:

• Leading the development of compelling, insight-driven brand campaigns.
• Managing cross-functional go-to-market plans for impactful consumer touchpoints.
• Ensuring timely, on-brand, measurable campaign execution.
• Overseeing the North American seasonal marketing calendar and aligning messaging with global strategies.
• Collaborating with global marketing to maintain brand consistency while tailoring initiatives locally.
• Driving creative excellence and innovation in partnership with creative teams.
• Partnering across departments to deliver a unified brand narrative and manage budgets effectively.
• Monitoring KPIs, optimizing strategies based on performance data, and staying ahead of market trends.

Who You Are

• Strategic thinker with leadership experience managing teams and cross-functional collaborations.
• Excellent communicator capable of engaging senior leadership and external partners.
• Strong budget management skills and ability to make autonomous decisions.
• Proven success in executing large-scale, integrated marketing campaigns.
• Deep understanding of consumer behavior, market trends, and brand positioning.

Qualifications

• 10+ years of experience, preferably in footwear or apparel industries.
• Leadership in consumer, digital, social, and event marketing.
• Track record of delivering innovative campaigns and building high-performing teams.

What We Offer

• Competitive salary ($190,000 - $200,000), bonuses, and benefits.
• Support for financial planning, health, wellness, and professional development.
• Employee discounts, community programs, and growth opportunities.

Note: Salary ranges are location-dependent and will be discussed during hiring.