Director, Brand Marketing - HOKA

Hokaoneone Na; Indiana (PA); Remote; USD 190,000 - 200,000; Full time

Job summary

A forward-thinking company seeks a dynamic Director of Brand Marketing to drive consumer-centric strategies and lead cross-functional teams. This exciting role focuses on developing innovative marketing campaigns, optimizing performance, and fostering collaboration across various functions. With a commitment to brand storytelling and creative excellence, you will play a crucial role in expanding the brand's reach and impact. Join an inclusive and diverse team that values authentic contributions and offers competitive compensation and benefits. If you have a passion for marketing in the footwear or apparel industry, this opportunity is perfect for you.

Benefits

Competitive salary

Bonuses

Financial planning programs

Health and wellness programs

Employee discounts

Community engagement opportunities

Qualifications

• 10+ years of marketing experience in footwear or apparel.
• Expertise in consumer, digital, social, and brand marketing.

Responsibilities

• Lead development of compelling brand campaigns and oversee marketing calendars.
• Collaborate with cross-functional teams to deliver a unified brand narrative.

Skills

Strategic thinking

Leadership in footwear/apparel

Integrated campaign management

Excellent communication

Financial management

Education

10+ years of marketing experience

Tools

Digital marketing tools

Social media platforms

Job description

Join to apply for the Director, Brand Marketing - HOKA role at HOKA

About Deckers Brands

At Deckers Brands, every step is a promise to value and support our employees as their authentic selves, fostering an inclusive environment that drives business success and positive community impact.

Job Title:

Director, Brand Marketing - HOKA

Reports to:

Vice President, Marketing, NA HOKA

Location:

Remote – US (Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington)

The Role

The Director of Brand Marketing develops and executes consumer-centric marketing strategies, leading cross-functional teams across marketing, PR, partnerships, and outreach within the region. This role ensures alignment with a DTC-first approach, inspiring new consumers, expanding into new categories, and fueling growth. Collaborating closely with creative and cross-functional partners, the leader champions creative excellence and integrates brand storytelling across all channels.

Your Impact

1. Integrated Marketing & Campaign Execution: Lead the development of compelling brand campaigns, oversee go-to-market planning, and manage seasonal marketing calendars.
2. Creative Excellence: Partner with creative teams to foster innovation and ensure initiatives reflect brand identity.
3. Cross-Functional Collaboration: Work with Product, Retail, eCommerce, Media, PR, and Operations to deliver a unified brand narrative and manage budgets effectively.
4. Performance & Optimization: Define KPIs, assess marketing effectiveness, and stay ahead of market trends to position HOKA competitively.

Who You Are

• Strategic thinker with leadership experience in footwear or apparel industries.
• Proven ability to manage teams, develop integrated campaigns, and work collaboratively across functions.
• Excellent communicator comfortable engaging with senior leadership and external partners.
• Strong financial and operational management skills.

Qualifications

• 10+ years of marketing experience, preferably in footwear or apparel.
• Expertise in consumer, digital, social, and brand marketing.
• Track record of leading successful campaigns and managing high-performing teams.

Benefits

• Competitive salary and bonuses.
• Financial planning, health, wellness, and development programs.
• Employee discounts and community engagement opportunities.

Salary Range: $190,000 - $200,000, determined by location, skills, and experience.

Equal Opportunity

We celebrate diversity and are committed to an inclusive workplace. All qualified applicants are welcome regardless of race, religion, gender, or background.

Additional Details

• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Retail Apparel and Fashion, Manufacturing, Retail