Director, Brand Marketing - HOKA

Hokaoneone Na; Washington (District of Columbia); On-site; USD 190,000 - 200,000; Full time

Job summary

An established industry player is seeking a Director of Brand Marketing to elevate its brand presence through innovative marketing strategies. This role involves leading a cross-functional team to develop consumer-centric campaigns and ensuring alignment across various marketing channels. The ideal candidate will have extensive experience in footwear or apparel marketing, strong leadership skills, and a deep understanding of market trends. Join a forward-thinking company that values diversity and fosters an inclusive workplace while making a significant impact in the industry.

Benefits

Competitive salary and bonuses

Financial planning and wellness programs

Generous time off

Work-life balance support

Community involvement opportunities

Growth and development support

Comprehensive health benefits

Qualifications

• 10+ years in footwear or apparel marketing preferred.
• Proven leadership and collaboration skills across teams.

Responsibilities

• Lead integrated marketing campaigns that connect with consumers.
• Manage seasonal marketing calendar and ensure brand consistency.

Skills

Strategic Thinking

Brand Marketing

Cross-Functional Collaboration

Budget Management

Consumer Insights

Digital Marketing

Event Marketing

Job description

Join to apply for the Director, Brand Marketing - HOKA role at HOKA.

At Deckers Brands, we believe that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Our philosophy, Every Step, drives us to deliver exceptional results, foster an inclusive workplace, and positively impact our communities and the world around us.

Job Title:

Director, Brand Marketing - HOKA

Reports to:

Vice President, Marketing, NA HOKA

Location:

Remote – US (approved states include Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington)

The Role

The Director of Brand Marketing is responsible for developing and executing integrated, consumer-centric marketing plans, leading a cross-functional team across Integrated Marketing, PR, Partnerships, and Outreach within the region. This role ensures all channel activities align with a DTC-first approach, driving strategic execution that inspires new consumers, expands into new categories, and fuels business growth. Reporting to the VP of Marketing, this leader will shape and elevate brand direction across all marketplace content, collaborating closely with creative, retail, eCommerce, wholesale, sports marketing, and media teams to deliver a 360-degree, integrated brand and product storytelling approach. The role requires a deep understanding of performance, culture, and commerce, fostering a high-performing team and strategic marketing initiatives that elevate the HOKA brand.

We celebrate diversity

We are committed to an inclusive and equitable workplace where all employees can come as they are. We believe diverse perspectives make us better together.

Your Impact

The primary functions include, but are not limited to:

• Integrated Marketing & Campaign Execution
• Lead the team in developing compelling brand campaigns that connect with consumers.
• Oversee cross-functional go-to-market planning, ensuring alignment and impact.
• Drive executional excellence, ensuring campaigns are timely, on brand, and measurable.
• Manage the North American seasonal marketing calendar, maintaining a cohesive brand story across channels.
• Collaborate with the Global Brand team for message consistency and regional tailoring.
• Provide strategic feedback to Global Marketing and lead seasonal marketing plans with measurement and reporting.

• Creative Excellence
• Partner with Creative to push innovation and reflect the brand’s identity.

• Cross-Functional Collaboration
• Work with Product, Retail, eCommerce, Media, PR, and Operations to unify brand messaging.
• Manage budgets aligned with sales and marketing priorities.

• Performance & Optimization
• Define KPIs, assess effectiveness, and optimize strategies based on insights.
• Stay ahead of trends and cultural shifts to position HOKA as a leader.

Who You Are

• Strategic thinker with ability to drive brand and business objectives.
• Proactive, efficient, and collaborative leader.
• Excellent communicator, comfortable engaging with senior leaders and external partners.
• Strong budget management and decision-making skills.
• Experienced in managing teams and complex projects.
• Deep understanding of marketing channels, consumer behavior, and market trends.

Qualifications

• 10+ years in footwear or apparel marketing preferred.
• Proven leadership and cross-functional collaboration skills.
• Expertise in consumer, digital, social, and event marketing.
• Successful track record of leading large-scale campaigns.
• Strong knowledge of market landscape and consumer insights.

What We Offer

• Competitive salary and bonuses.
• Financial planning and wellness programs.
• Generous time off and work-life balance support.
• Perks, discounts, and community involvement opportunities.
• Growth and development support.
• Comprehensive health and wellness benefits.

Salary range: $190,000 - $200,000, depending on location and experience.

Equal Employment Opportunity

We are proud to be an equal opportunity employer, welcoming applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability, or other identities. Diversity makes us stronger.