Director, Brand Marketing - HOKA

Hokaoneone Na; Massachusetts; Remote; USD 190,000 - 200,000; Full time

Job summary

An established industry player is seeking a dynamic Director of Brand Marketing to drive innovative marketing strategies. This remote role offers the opportunity to lead cross-functional teams and develop compelling brand campaigns that resonate with consumers. The ideal candidate will have over a decade of experience in marketing, particularly within the footwear or apparel sectors, and possess strong leadership skills to inspire high-performing teams. Join a diverse and inclusive workplace that values your unique contributions and offers competitive compensation, comprehensive health programs, and professional development opportunities.

Benefits

Comprehensive health and wellness programs

Professional development opportunities

Time off

Employee discounts

Qualifications

• 10+ years of experience in marketing, focusing on consumer and brand marketing.
• Proven leadership in managing teams and executing large-scale campaigns.

Responsibilities

• Lead the development of compelling brand campaigns and oversee marketing planning.
• Collaborate with creative teams and cross-functional departments for unified branding.

Skills

Leadership Skills

Strategic Thinking

Budget Management

Marketing Expertise

Communication Skills

Education

Bachelor's Degree in Marketing or Related Field

Master's Degree (Preferred)

Job description

Join to apply for the Director, Brand Marketing - HOKA role at HOKA

At Deckers Brands, we believe in fostering an inclusive environment where every employee can bring their authentic self, feel valued, and be supported both at work and beyond. Our commitment to diversity and inclusion helps us deliver exceptional results, create a positive workplace, and make a difference in our communities.

Job Title:

Director, Brand Marketing - HOKA

Reports to:

Vice President, Marketing, NA HOKA

Location:

Remote – US (approved states include Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington)

The Role

The Director of Brand Marketing develops and executes integrated, consumer-centric marketing strategies, leading cross-functional teams across marketing, PR, partnerships, and outreach within the region. This role ensures all activities align with a DTC-first approach to inspire consumers, expand into new categories, and drive business growth. Collaborating closely with the creative team, this leader champions creative excellence and partners with retail, eCommerce, wholesale, sports marketing, and media teams to deliver a cohesive brand story.

Your Impact

• Integrated Marketing & Campaign Execution: Lead the development of compelling brand campaigns, oversee go-to-market planning, and manage the seasonal marketing calendar.
• Creative Excellence: Collaborate with creative teams to foster innovation and reflect the brand’s identity.
• Cross-Functional Collaboration: Work with Product, Retail, eCommerce, Media, PR, and Operations to ensure a unified brand narrative.
• Performance & Optimization: Define KPIs, monitor campaign effectiveness, and stay ahead of market trends to position HOKA as a leader in performance and lifestyle markets.

Who You Are

• Experienced in defining vision and strategy to meet brand and business objectives.
• Proactive, strategic thinker with strong leadership and communication skills.
• Skilled in managing budgets and presenting to senior leadership.
• Track record of success in marketing, preferably within footwear or apparel industries.
• Ability to lead and inspire high-performing teams across functions.

Qualifications

• 10+ years of experience in marketing, with a focus on consumer, digital, or brand marketing.
• Proven leadership in managing teams and executing large-scale campaigns.
• Deep understanding of market trends, consumer insights, and competitive landscape.

What We Offer

• Competitive salary ($190,000 - $200,000) plus bonuses.
• Comprehensive health and wellness programs.
• Time off, discounts, and professional development opportunities.
• A diverse and inclusive workplace where you can come as you are.