Director, Brand Experience & Sports Marketing

ADP; Roseland (NJ); On-site; USD 115,000 - 214,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Retirement match

Wellness program

Disability insurance

Volunteer time off

Job summary

ADP is seeking an experienced Director Marketing Brand Experience and Sports & Entertainment to lead 360-degree brand experiences for the Brand 2 Demand team. You will drive cross-functional campaigns across sports, entertainment, and creators, elevating ADP as a HR/payroll technology leader.

You will partner with the VP of Brand & Content Marketing to design hospitality programs, manage events, budgets, and measurement, and deliver impactful experiences for internal and external stakeholders.

Qualifications

• Senior marketer with a track record in 360-degree brand experiences.
• Experience across sports, including golf, and entertainment platforms.
• Strong cross-functional collaboration with sales and marketing teams.
• Ability to develop measurement and ROI for marketing programs.
• B2B experience and knowledge of brand experience hospitality programs.

Responsibilities

• Collaborate with cross-functional teams to implement multi-touch brand experience campaigns.
• Develop process for coordinating sales/marketing requests for client experiences for enterprise-wide and regional events.
• Lead brand experience campaigns with creative teams and ensure consistency across touchpoints from registration to post-event experience.
• Provide event updates to Senior leadership on cadence.
• Develop Campaign Guides for sports, entertainment and brand experience events for field execution.
• Work with internal teams to measure ROI and provide KPI reporting.

Job description

ADP is seeking an experienced Director Marketing Brand Experience and Sports & Entertainment to lead 360-degree brand experiences for the Brand 2 Demand team. You will drive cross-functional campaigns across sports, entertainment, and creators, elevating ADP as a HR/payroll technology leader.

You will partner with the VP of Brand & Content Marketing to design hospitality programs, manage events, budgets, and measurement, and deliver impactful experiences for internal and external stakeholders.