Specialist, Global Marketing, Communications, & Program Strategy

American Society of Clinical Oncology, Inc.; Alexandria (VA); Hybrid; USD 80,000 - 96,900; Full time

Benefits offered by this job

Hybrid Work Environment

Open Leave Policy

Paid Family Leave

13 Paid Holidays per Year

401(k) Employer Contribution 7.5%

Medical/Dental/Vision

Job summary

American Society of Clinical Oncology, Inc. (ASCO) is seeking a Specialist, Global Marketing, Communications & Program Strategy to lead content creation and campaign execution across multiple channels.

This hybrid role supports the ICM department and works with internal teams to ensure consistent branding and effective messaging for ASCO products and services. The role emphasizes coordinating with directors, managing deadlines, and delivering data-driven post-campaign insights while liaising

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field or equivalent years of experience.
• Experience across multi-channel campaigns including email, web, paid ads, organic social, video.
• Proficiency with MS Office and a marketing project management platform.

Responsibilities

• Develop and execute integrated marketing campaigns for ASCO products and services.
• Align marketing strategies with department goals and priorities.
• Create content and messaging frameworks for emails, ads, posts across channels.
• Manage content development: collateral, social copy, emails, print, and direct mail.
• Collaborate with ICM team and external agencies; monitor budgets and timelines.

Skills

Multichannel marketing

Content development

Cross-functional collaboration

Campaign analysis

Content QA

Education

Bachelor’s degree in Marketing/Communications

Tools

Microsoft Office Suite

Job description

Are you interested in making a world of difference in cancer care?Cancer strikes more than 10 million people worldwide each year. As the leading medical society representing doctors who care for people with cancer, the American Society of Clinical Oncology (ASCO) is committed to conquering cancer through research, education, and promotion of the highest quality care.Who we are:ASCO is a flexible, high-performance membership organization where employees collaborate to support our mission through evidence, care, and impact. Together with Conquer Cancer, the ASCO Foundation, we foster a culture that prioritizes customer-centricity, emphasizes teamwork, and commits to quality. Our culture, ASCO Works – Our Way of Working, has long enabled workplace flexibility and embraced technology to help us achieve balance. .Total Rewards:At ASCO, we offer a competitive and comprehensive total rewards package. Our compensation philosophy and structure ensure that pay remains market-based, tied to performance, and aligned with our core values. The hiring salary range displayed accounts for a broad spectrum of factors, and the final offer will depend on an evaluation of the selected candidate's experience, training, and specialized skill sets.In addition to base pay, this position is eligible for our robust total rewards package, which includes health, vision, and dental insurance, a 401(k) with generous contribution, health and wellness benefits, family forming benefits, education support program, generous leave, and much more!Who we are looking for:ASCO is in search of a high-performing and talented Specialist, Global Marketing, Communications & Program Strategy to join our Integrated Communications and Marketing (ICM) department. The successful hire will support the directors and team leaders in the development and execution of marketing campaigns for ASCO’s products and services through content creation and development, scheduling content throughout various channels, content quality assurance (QA), content tracking, and assisting with analysis of campaigns.Discover a career where your expertise in marketing and communications fuels the success of impactful member services events and conferences, technology, and guidelines-related programs.This position is hybrid with a primary location at our headquarters in Alexandria, VA. The hire must reside within 75 miles of our headquarters.ResponsibilitiesSupport the development and execution of integrated marketing and communications campaigns for assigned ASCO products and services in support of the organization’s business goals.Align marketing and communications strategies with overall integrated marketing and communications (ICM) department goals.Develop relevant content and messaging frameworks to increase brand awareness and engagement with both ASCO members and the global oncology community.Collaborate with internal stakeholders to determine creative messaging needs for assigned focus areas that will enable the development of emails, ads, and posts across multiple digital platforms.Manage content development for assigned ASCO products and service areas, producing a range of content, including promotional collateral, messaging frameworks, social media copy, digital advertising copy, email content, print, and direct mail.Utilize internal QA policies to ensure clear, concise communications that follow internal branding standards and ASCO policies.Work with director and marketing analytics team to develop post-campaign reports.Serve as back-up to department directors and leaders.Liaise with external agencies as needed, monitoring invoices and budgets for channels, processing invoices, and ensuring campaigns remain within budget.Facilitate/guide executive and volunteer leadership in their roles as ASCO thought leaders and spokespersons when appropriate.Undertake assignments as needed to support ICM department needs and initiatives, and ASCO objectives.Collaborate closely with ICM team members (e.g., PR/Media, Comms, Digital, Brand, Web,) to ensure seamless execution of marketing campaigns, providing clear direction and facilitate timely delivery of assets and deliverables.Serve as the supporting marketing contact for program stakeholders, foster strong relationships to understand program objectives, and translate into effective marketing campaign goals, strategies, and execution.Required Education and ExperienceBachelor’s degree in Marketing, Communications, or a related field or equivalent years of experience.5 – 6 years of experience in a marketing agency, internal marketing department, or association/nonprofit.Multi-channel marketing experience working with campaigns across email, web, paid ads, organic social media, video content, etc.Proficient in Microsoft Office Suite (Office, Outlook, Word, Excel) marketing project management platform.Preferred Education and ExperienceExperience in design development and maintaining brand standard.Demonstrated success in leading cross-functional projects, showcasing the ability to influence and build strong relationships with leaders and stakeholders at all levels within an organization.Prior experience with oncology, health care, or other scientific or medical meetings and/or event marketing.CompetenciesSelf-managed with proven skills to use initiative and be proactive to deliver results.Excellent time management skills with a proven ability to meet deadlines, prioritize, and multi-task.Excellent communication skills, including written, with the ability to clearly convey and receive information.Excellent organizational skills and high attention to detail.Flexible with the ability to adapt to changing conditions.Proficiency with or the ability to quickly learn new systems and tools.ADA/Physical RequirementsExtended periods seated or standing at a desk.High use of computer and other office technology equipment.Travel6-10 days/yr.CompensationThis is an exempt position. The hiring salary range for this position is $80,000-$96,900 annualized.The range displayed reflects the minimum and maximum annualized salary ASCO expects to provide for a new hire for the position across the U.S. We thoughtfully determine and design offers based on the selected candidate’s relevant experience and qualifications.Generous Benefits Package:Hybrid Work EnvironmentOpen Leave PolicyPaid Family Leave13 Paid Holidays per Calendar YearStaff Appreciation Days401(k): 7.5% Employer ContributionMedical/Dental/VisionEmployee Assistance ProgramFertility and Family FormingHealthcare ConciergeFlexible Spending Account(s)Healthcare Savings AccountDisability and Life InsuranceApplications are accepted and reviewed on a rolling basis. The job posting will remain active throughout the candidate application evaluation process.The American Society of Clinical Oncology (ASCO) is an Equal Employment Opportunity (EEO) employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, national origin, sex, and religion.