Director, Brand Communications — Americas (Hybrid)

Strava; New York (NY); Hybrid; USD 180,000 - 240,000; Full time

Job summary

Strava, the leading active-lifestyle platform, seeks a Director of Brand Communications to lead consumer communications across the Americas. You will partner with internal teams and external agencies to expand brand and product awareness and position Strava at the intersection of culture, society and sport.

Reporting to the VP of Communications, this role will guide campaigns, identify spokespeople, and drive storytelling that resonates in North and South America.

Qualifications

• 10+ years of communications experience; combination of agency and in-house experience preferred.
• Proven track record of securing media placements and building strong networks.
• Superior verbal and written communication skills.
• Outstanding project management; ability to meet deadlines with multiple priorities.
• Ability to lead a team and make quick, sound decisions under pressure.

Responsibilities

• Develop a measurable consumer strategy across national and local markets and execute campaigns placing Strava at the center of connected fitness.
• Collaborate with marketing and content teams to identify spokespeople and influencers for earned media, social, events, and partnerships.
• Identify milestones and shape storytelling around partnerships, campaigns, and cultural moments.
• Leverage data to uncover trends and create newsworthy PR moments aligned with strategy.
• Build a team culture that balances autonomy with discipline and aligns to the mission.
• Prioritize media opportunities and prepare talking points, speeches, and presentations as needed.
• Manage PR agency resources across North and South America in the U.S.
• Prepare and media-train company spokespeople for interviews and engagements.
• Maintain journalistic curiosity and dig for deeper stories.

Skills

Media relations

Writing

Project management

Strategic thinking

Leadership

Job description

Strava, the leading active-lifestyle platform, seeks a Director of Brand Communications to lead consumer communications across the Americas. You will partner with internal teams and external agencies to expand brand and product awareness and position Strava at the intersection of culture, society and sport.

Reporting to the VP of Communications, this role will guide campaigns, identify spokespeople, and drive storytelling that resonates in North and South America.