Director, Brand Communications

Strava; New York (NY); Hybrid; USD 180,000 - 240,000; Full time

Job summary

Strava, the leading active-lifestyle platform, seeks a Director of Brand Communications to lead consumer communications across the Americas. You will partner with internal teams and external agencies to expand brand and product awareness and position Strava at the intersection of culture, society and sport.

Reporting to the VP of Communications, this role will guide campaigns, identify spokespeople, and drive storytelling that resonates in North and South America.

Qualifications

• 10+ years of communications experience; combination of agency and in-house experience preferred.
• Proven track record of securing media placements and building strong networks.
• Superior verbal and written communication skills.
• Outstanding project management; ability to meet deadlines with multiple priorities.
• Ability to lead a team and make quick, sound decisions under pressure.

Responsibilities

• Develop a measurable consumer strategy across national and local markets and execute campaigns placing Strava at the center of connected fitness.
• Collaborate with marketing and content teams to identify spokespeople and influencers for earned media, social, events, and partnerships.
• Identify milestones and shape storytelling around partnerships, campaigns, and cultural moments.
• Leverage data to uncover trends and create newsworthy PR moments aligned with strategy.
• Build a team culture that balances autonomy with discipline and aligns to the mission.
• Prioritize media opportunities and prepare talking points, speeches, and presentations as needed.
• Manage PR agency resources across North and South America in the U.S.
• Prepare and media-train company spokespeople for interviews and engagements.
• Maintain journalistic curiosity and dig for deeper stories.

Skills

Media relations

Writing

Project management

Strategic thinking

Leadership

Job description

About Strava

Strava is the app for active people. With over 200 million athletes in more than 185 countries, it’s more than tracking workouts—it’s where people make progress together, from new habits to new personal bests. No matter your sport or how you track it, Strava’s got you covered. Find your crew, crush your goals, and make every effort count. Start your journey with Strava today.

Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward.

About the Role

The Director of Brand Communications is a critical leadership role on the communications team that will help continue to drive strong momentum and expand brand and product awareness by reaching new audiences in the Americas. The ideal candidate will lead and execute our consumer communications strategy in collaboration with internal and external agency partners.

Reporting to the VP of Communications & Social Impact, this leader will be part of the communications leadership team and responsible for positioning Strava at the intersection of culture, society and sport through earned media in North and South America.

We follow a flexible hybrid model that translates to more than half of your time on-site in our NYC, NY office — three days per week.

What You’ll Do

• Develop a measurable consumer strategy across national and local markets and execute campaigns that consistently position Strava as the subscription at the center of connected fitness.
• Collaborate with marketing and content teams to identify high-value spokespeople and influencers who can be utilized across a variety of channels, including earned media, social media, events, and partnerships.
• Identify important company milestones, shaping storytelling and news moments around partnerships, campaigns, cultural moments, seasonal activity
• Have a strong command of data and how it can be used to uncover trends and build newsworthy PR moments that deliver on strategy.
• Build and support a team culture that encourages autonomy and discipline when supporting the corporate mission.
• Exercise judgment to prioritize media opportunities, and prepare talking points, speeches, presentations, and other supporting material as needed
• Manage PR agency resources across North and South America in the U.S.
• Prepare and media train company spokespeople for interviews and speaking engagements.
• Have a journalistic curiosity and a desire to always dig deeper for a story.

What You’ll Bring to the Team

• At least 10+ years of communications experience; combination of agency and in-house experience strongly desired.
• Exceptional media relations skills, with a proven track record of strategically and proactively securing placements and a network of contacts that you have strong relationships with.
• Superior verbal communication and writing skills.
• Outstanding project management skills, including the ability to meet deadlines and balance multiple priorities.
• Proven problem-solving skills and the ability to make quick and sound decisions under tight timelines in important situations.
• An ability to independently structure and manage priorities for yourself and your team members.

For information on benefits, please click here.

Why Join Us?

Movement brings us together. At Strava, we’re building the world’s largest community of active people, helping them stay motivated and achieve their goals.

Our global team is passionate about making movement fun, meaningful, and accessible to everyone. Whether you’re shaping the technology, growing our community, or driving innovation, your work at Strava makes an impact.

When you join Strava, you’re not just joining a company—you’re joining a movement. If you’re ready to bring your energy, ideas, and drive, let’s build something incredible together.

Strava builds software that makes the best part of our athletes’ days even better. Just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, TCV, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community. We are continuously striving to hire and engage teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.

Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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