Copy Director, Brand Campaigns

Gondola; New York (NY); Hybrid; USD 170,000 - 210,000; Full time

Job summary

Strava is seeking an Associate Creative Director, Copywriting to define how Strava sounds across brand campaigns, paid media, and product marketing. You will lead a small team of copywriters, shape the tone, and partner with the Executive Creative Director on strategy.

This role blends hands-on writing with mentorship in a fast-moving, hybrid environment, focused on campaigns across social, video, and app moments while upholding Strava's voice and business goals.

Qualifications

• 10+ years of copywriting and creative concepting across agency and in-house roles.
• Portfolio showcasing brand campaigns, social, and multi-format writing.
• Experience mentoring and growing a creative team.
• Strategic mindset linking copy to brand and business impact.
• Deep understanding of platform-native writing for TikTok, Meta, YouTube, email.

Responsibilities

• Direct a small copywriter team with regular feedback and growth plans.
• Own copy direction across campaigns, social, and product marketing.
• Shape Strava's verbal identity, voice, tone, and naming conventions.
• Collaborate with ECD and design partners in integrated campaigns.
• Present work to leadership with clear rationale.
• Partner with external agencies to ensure voice standards.

Skills

Copywriting

Creative leadership

Brand voice development

Campaign concepting

Mentoring / team development

Cross-functional collaboration

Storytelling

Platform-native writing

Job description

Strava is seeking an Associate Creative Director, Copywriting to define how Strava sounds across brand campaigns, paid media, and product marketing. You will lead a small team of copywriters, shape the tone, and partner with the Executive Creative Director on strategy.

This role blends hands-on writing with mentorship in a fast-moving, hybrid environment, focused on campaigns across social, video, and app moments while upholding Strava's voice and business goals.