Director, Brand Communications

BLR Holdings, Inc.; Irvine (CA); On-site; USD 95,000 - 120,000; Full time

Job summary

An established industry player is seeking a Director of Brand Communications to enhance brand awareness and customer engagement. In this pivotal role, you will lead innovative marketing strategies, oversee brand storytelling, and manage cross-functional teams to drive sales growth. Your expertise in content marketing and public relations will be crucial as you collaborate on seasonal campaigns and influencer programs. This dynamic position offers the opportunity to shape brand presence and foster customer loyalty in a creative and supportive environment. If you're passionate about brand development and ready to make an impact, this role is perfect for you.

Qualifications

• 7-10 years of experience in brand marketing or communications.
• Strong leadership experience managing high-performing marketing teams.

Responsibilities

• Develop compelling brand narratives and oversee PR strategy.
• Lead campaign strategy and manage strategic partnerships.

Skills

Brand & Content Storytelling

Owned Media

Paid Media

Public Relations

Influencers & Partnerships

Data & Insights

Agency Management

Education

Bachelor's degree in marketing or communications

Master's degree in marketing or communications

Tools

Microsoft Office

Photoshop

InDesign

Job description

Contact from a Cella employee will always come from the domain @cellainc.com and will always provide a phone number where you can contact us.

Cella will NEVER present a job offer without a verbal or video interview and we will never ask you to transfer or pay money to get hired or for equipment.

If you are skeptical about any email or job offer, please reach out to us directly at [emailprotected]

Location: Walnut, California
Job Type: Permanent
Compensation Range: $95,000 - 120,000 per year

We're seeking a Director of Brand Communications to lead marketing and communication strategies that drive brand awareness, customer engagement, and sales growth. You'll oversee brand storytelling, content strategy, and media alignment, ensuring a consistent brand voice across all channels. Collaborating with cross-functional teams, you'll lead seasonal campaigns, influencer programs, and PR efforts to strengthen our brand presence and foster customer loyalty.

Responsibilities:
Essential Responsibilities

• Brand & Content Storytelling: Develop compelling narratives to enhance brand awareness and relevance.
• Owned Media: Drive engagement through organic marketing across digital channels, integrating brand-building into revenue-driven campaigns.
• Paid Media: Lead campaign strategy, creative development, and media execution, ensuring timely activation and optimization.
• Public Relations: Oversee PR strategy, media outreach, and event planning to elevate brand presence.
• Influencers & Partnerships: Manage strategic partnerships to amplify brand impact through co-branded and co-marketing initiatives.
• Team Leadership: Mentor a team in brand and social marketing, fostering collaboration and process improvements.
• Data & Insights: Utilize market data and marketing tools to develop effective strategies and recommendations.
• Agency Management: Oversee relationships with external agencies to ensure alignment with marketing goals.

Qualifications:
Education & Experience:

• Bachelor's degree in marketing, communications, or a related field; master's degree preferred.
• 7-10 years of experience in brand marketing, content marketing, or communications; experience in CPG, beauty, or personal care is a plus.
• 3-5 years of leadership experience managing high-performing marketing or creative teams.
• Strong background in brand development and strategy.
• Proven ability to build relationships with media, influencers, and industry partners.
• Experience with branding strategies, social media tools, and content marketing.
• Excellent writing, editing, presentation, and problem-solving skills.

Skills & Abilities:

• Proficiency in Microsoft Office (Excel, PowerPoint, Word) and marketing design software (Photoshop, InDesign).
• Strong understanding of brand development, multichannel marketing, and creative processes.
• Ability to analyze market trends and develop strategic insights.
• Strong leadership, communication, and team-building skills.
• Ability to manage multiple projects, influence cross-functional teams, and mentor staff effectively.

Skills:

• Brand & Content Storytelling
• Owned Media
• Paid Media
• Public Relations
• Influencers & Partnerships
• Data & Insights
• Agency Management

Equal Opportunity Employer: Cella is an equal opportunity employer and welcomes applicants from all backgrounds.