Director, Biddable Media Strategy

Mile Marker; New York (NY); Hybrid; USD 135,000 - 150,000; Full time

Job summary

Mile Marker is seeking a Director, Biddable to lead strategic planning and optimization of paid campaigns across Google, Facebook, and retail media networks. You will manage a team, define KPI targets, and shape channel mixes to drive client growth in a hybrid New York setup.

You will guide cross-functional partners, craft audience and keyword strategies, and own performance reporting to deliver measurable business outcomes for leading brands.

Qualifications

• 8-10 years overall experience.
• 4+ years experience at a hands-on agency.
• 4+ years managing & mentoring biddable teams.
• Deep understanding of Google Ads, Facebook Ads Manager, LinkedIn Ads, and other major biddable platforms.
• Extensive retail or eCommerce platform experience (e.g., Walmart connect, Amazon ads, Shopify, WooCommerce, Magento).
• Experience in managing conversion-based campaigns across platforms.
• Ability to interpret complex data sets, identify trends, and make data-driven decisions.
• Capability to develop and implement effective campaign strategies aligned with client goals.

Responsibilities

• Develop and optimize paid advertising campaigns across Google Ads, Facebook Ads, and RMNs.
• Lead a team to execute biddable media across multiple platforms.
• Forecast reach, deliverables, and KPIs for channel mixes.
• Oversee campaign implementation and optimization, including bid and budget settings.
• Create compelling ad copy and assets, and leverage optimization tools.

Skills

Campaign strategy

Team leadership

Data-driven decisions

Ad platform expertise

Communication

Tools

Google Ads

Facebook Ads Manager

LinkedIn Ads

Amazon Ads

Walmart Connect

Shopify

WooCommerce

Magento

Job description

Mile Marker is seeking a Director, Biddable to lead strategic planning and optimization of paid campaigns across Google, Facebook, and retail media networks. You will manage a team, define KPI targets, and shape channel mixes to drive client growth in a hybrid New York setup.

You will guide cross-functional partners, craft audience and keyword strategies, and own performance reporting to deliver measurable business outcomes for leading brands.