Director, B2B Growth & Strategic Brand Intelligence

News Corporation; New York (NY); Hybrid; USD 170,000 - 190,000; Full time

Benefits offered by this job

Hybrid work model

Competitive compensation

Flexible work culture

Job summary

Storyful Intelligence, a News Corp company, is seeking a Director of B2B Business Development & Client Growth in Midtown Manhattan. This hybrid role blends leadership in data-driven storytelling with strategic brand communications and growth initiatives for top clients.

You will lead generation, client growth strategies, and cross-functional collaboration with research analysts and senior leaders to expand Storyful's social intelligence offerings and deliver value through data-driven insights.

Qualifications

• Deep experience leveraging qualitative and quantitative research, including social listening, market trends, sentiment analysis, competitive intelligence, and consumer insights to counsel clients.
• Executive presence and expertise synthesizing data and insights into compelling storytelling and pitches.
• Ability to think critically and strategically about client needs and tailor innovative solutions.

Responsibilities

• Lead Generation & Prospecting: Identify and target new client opportunities using Storyful data and insights, networking, and strategic outreach to PR and communications decision-makers at leading companies.
• Brand & Communications Strategy Development: Collaborate with the Storyful Intelligence team to create and implement social data-driven reporting and communications strategies, including positioning, risk mitigation, and thought leadership.
• Risk & Crisis Management Communications: Advise clients navigating risk or crisis by delivering Storyful data and insights to guide their communications strategy.
• Client Relationship Conversion: Leverage existing client relationships and new prospecting to become a trusted advisor who blends insights with communications strategy to drive success.
• Category Growth Strategy & Execution: Partner with Storyful brand and data analyst teams to develop tailored strategies and build proposals.
• Strategic Storytelling: Deliver presentations using Storyful reporting to inform client strategy and campaigns with audience analysis, sentiment, trends.
• Reputation Insights: Provide insights into digital and earned media trends and reputational risks to boost client visibility.

Skills

Data & insights expertise

Relationship building & presentation

Strategic thinking

Commercial mindset

Communications risk & growth strategy

Flexible / adaptable

Team collaboration

Job description

Storyful Intelligence, a News Corp company, is seeking a Director of B2B Business Development & Client Growth in Midtown Manhattan. This hybrid role blends leadership in data-driven storytelling with strategic brand communications and growth initiatives for top clients.

You will lead generation, client growth strategies, and cross-functional collaboration with research analysts and senior leaders to expand Storyful's social intelligence offerings and deliver value through data-driven insights.