Director, Audience & Content Strategy, Filene

Newsletter Jobs; Madison (WI); On-site; USD 150,000 - 230,000; Full time

Job summary

TruStage in Wisconsin is seeking a Director of Audience & Content Strategy to lead our brand, audience growth and digital engagement efforts. You will shape enterprise marketing strategy and translate it into multi-channel content experiences that build awareness and influence outcomes.

As a highly collaborative organization, you’ll balance strategic vision with hands-on execution, guiding channel strategies and content development while partnering with teams across the business to drive

Job description

At TruStage, we’re on a mission to make a brighter financial future accessible to everyone. We put people first, and work hand in hand with employees and customers to create a diverse and inclusive environment. Passionate about building insurance and financial services solutions, we push the boundaries of what’s possible. We need you to help us shape what’s next. You’ll be encouraged to share your experiences, ideas and skills to help others take control of their financial future.

Join a team that has received numerous awards for being a top place to work: TruStage awards and recognition.

Job Purpose

The Director, Audience & Content Strategy serves as Filene’s senior brand, audience, and content leader, responsible for transforming enterprise marketing, audience growth, and digital engagement strategies into audience-centered, multi-channel content experiences that drive awareness, engagement, influence, and measurable business outcomes. This is both a strategy and execution role. As a small, highly collaborative organization, Filene needs a leader who is equally comfortable setting the strategy and personally bringing it to life. This Director will move fluidly between developing audience and channel strategies,