Director, Analytics Transformation

Women of the Vine & Spirits; New York (NY); Hybrid; USD 171,800 - 214,800; Full time

Benefits offered by this job

Hybrid work option

Remote work up to 2 days per week

Job summary

Pernod Ricard USA is seeking a senior analytics leader to drive the marketing measurement roadmap, including Marketing Mix Modeling, across global and local teams.

The role introduces innovative analytics tools and partnerships to advance measurement capabilities, optimize portfolio investments, and translate data insights into growth for the business. The position emphasizes building scalable analytics solutions and collaborating with cross-functional partners.

Qualifications

• 10+ years of analytics experience, including MMM and marketing/financial data.
• Proven track record of translating analytics into business impact.
• Experience leading teams across multiple stakeholders and functions.
• Familiarity with data visualization tools, data infrastructure, or programming concepts.
• Experience working in global organizations; media/consumer goods preferred.

Responsibilities

• Lead the development and execution of the marketing measurement roadmap including MMM across global and local teams.
• Introduce innovative analytics tools, partnerships, and methodologies to advance measurement capabilities.
• Partner with senior leadership to optimize portfolio investment strategies using data-driven insights.
• Build and scale sustainable analytics solutions by transitioning pilots into standardized tools.
• Leverage AI to address data gaps and improve marketing effectiveness.
• Collaborate with cross-functional teams and external partners to integrate multiple data sources.
• Lead and develop talent while engaging with technical and non-technical stakeholders.

Skills

Analytics leadership

Global experience

Stakeholder collaboration

Data visualization

Programming concepts

Education

Bachelor's degree

MBA or advanced analytics degree

Tools

Data visualization tools

Data infrastructure

Programming concepts

Job description

Company: Pernod Ricard USA
Location: New York, NY

Salary range: $171,800.00 to $214,800.00 (based in New York)

Responsibilities

• Lead the development and execution of a comprehensive marketing measurement roadmap, including Marketing Mix Modeling (MMM), ensuring alignment across global and local teams.
• Introduce innovative analytics tools, partnerships, and methodologies to advance measurement capabilities and uncover new growth opportunities.
• Partner with senior leadership to optimize portfolio investment strategies and guide brand performance decisions using data-driven insights.
• Build and scale sustainable analytics solutions by transitioning pilot programs into standardized, organization-wide tools.
• Leverage artificial intelligence (AI) to address data gaps, improve processes, and enhance marketing effectiveness.
• Collaborate with cross-functional teams and external partners to integrate multiple data sources and perspectives into cohesive measurement frameworks.
• Lead and develop talent while fostering strong relationships with technical and non-technical stakeholders.

Qualifications

• Bachelor's degree required; MBA or advanced degree in analytics, data science, or related field preferred.
• 10+ years of experience in analytics, including hands‑on experience with Marketing Mix Modeling and marketing/financial data.
• Proven track record of driving change and translating analytics insights into measurable business impact.
• Experience leading teams and collaborating across multiple stakeholders and functions.
• Familiarity with data visualization tools, data infrastructure, or programming concepts.
• Experience working in global organizations; media or consumer goods industry experience preferred.

Benefits and Culture

Pernod Ricard is committed to diversity, sustainability, and professional development. Employees enjoy a flexible work policy with a hybrid option, allowing up to two days of remote work per week. Benefits and perks are available through PRUSABenefits.com.

EEO Statement

Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training, and experience, and does not and will not discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to United States local terms.

To request reasonable accommodation during the application process, contact [e-mail].

To apply, please submit your application through our career portal.