Director, AI-Driven Analytics Transformation

Women of the Vine & Spirits; New York (NY); Hybrid; USD 171,800 - 214,800; Full time

Benefits offered by this job

Hybrid work option

Remote work up to 2 days per week

Job summary

Pernod Ricard USA is seeking a senior analytics leader to drive the marketing measurement roadmap, including Marketing Mix Modeling, across global and local teams.

The role introduces innovative analytics tools and partnerships to advance measurement capabilities, optimize portfolio investments, and translate data insights into growth for the business. The position emphasizes building scalable analytics solutions and collaborating with cross-functional partners.

Qualifications

• 10+ years of analytics experience, including MMM and marketing/financial data.
• Proven track record of translating analytics into business impact.
• Experience leading teams across multiple stakeholders and functions.
• Familiarity with data visualization tools, data infrastructure, or programming concepts.
• Experience working in global organizations; media/consumer goods preferred.

Responsibilities

• Lead the development and execution of the marketing measurement roadmap including MMM across global and local teams.
• Introduce innovative analytics tools, partnerships, and methodologies to advance measurement capabilities.
• Partner with senior leadership to optimize portfolio investment strategies using data-driven insights.
• Build and scale sustainable analytics solutions by transitioning pilots into standardized tools.
• Leverage AI to address data gaps and improve marketing effectiveness.
• Collaborate with cross-functional teams and external partners to integrate multiple data sources.
• Lead and develop talent while engaging with technical and non-technical stakeholders.

Skills

Analytics leadership

Global experience

Stakeholder collaboration

Data visualization

Programming concepts

Education

Bachelor's degree

MBA or advanced analytics degree

Tools

Data visualization tools

Data infrastructure

Programming concepts

Job description

Pernod Ricard USA is seeking a senior analytics leader to drive the marketing measurement roadmap, including Marketing Mix Modeling, across global and local teams.

The role introduces innovative analytics tools and partnerships to advance measurement capabilities, optimize portfolio investments, and translate data insights into growth for the business. The position emphasizes building scalable analytics solutions and collaborating with cross-functional partners.