Director CPG Insights & Strategy

Quad; United States; On-site; USD 125,000 - 150,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

401(k) retirement savings

Paid time off and holidays

Job summary

Quad, a global marketing experience company, seeks a Director of CPG Insights & Strategy to deliver data-driven insights that fuel revenue growth for In-Store Connect retail media. You will partner with Sales Directors, retailer partners, Marketing, Product and Measurement to identify opportunities and craft advertiser-facing insights and campaign effectiveness stories.

The role advises the sales organization on category dynamics, shopper behavior, retailer opportunities, and measurable ROI of

Qualifications

• Bachelor's degree in Business, Marketing, Economics, Analytics, Statistics, or related field.
• 10+ years of experience in CPG, retail media, category management, sales analytics, shopper marketing, or related disciplines.
• Experience working with syndicated data sources (Circana/IRI, NielsenIQ, SymphonyAI, Numerator, etc.).
• Strong analytical, communication and storytelling abilities.
• Proficiency in Excel, Power BI, Tableau, or similar visualization tools.

Responsibilities

• Develop data-driven sales strategies for CPG advertisers.
• Create prospect-specific opportunity assessments, business cases, and category reviews.
• Identify whitespace opportunities across retailer partners, brands, and product categories.
• Support annual planning, pipeline development, account reviews, and growth initiatives.
• Develop advertiser-facing performance recaps and business reviews.
• Identify optimization opportunities that improve campaign performance and ROI.

Skills

Analytical skills

Excel

Power BI

Tableau

Data synthesis

Storytelling

Communication

CPG/retail

SQL

Advertising metrics

Education

Bachelor's degree in Business, Marketing, Economics, Analytics, Statistics, or related field

Tools

Circana/IRI data sources

NielsenIQ

Numerator

Job description

As a global marketing experience company, Quad’s goal is to help our clients win every day. We use our data-driven integrated marketing and manufacturing platform to streamline solutions for our clients, reduce friction and enhance their marketing spend effectiveness. We’ve built a rich legacy by believing in our people, allowing them to act like owners and to take charge of their own success. Whether an operator, sales rep, a graphic artist or a clinician, we’re all driven to perform at our best— for ourselves and our clients. At our core, we’re a company that believes we can always create a better way.

General Purpose Of Job

The Director, CPG Insights & Strategy is responsible for delivering data-driven insights that support revenue growth across Quad's In-Store Connect retail media network. This individual will work closely with Sales Directors, Retailer Partners, Marketing, Product, and Measurement teams to identify opportunities, develop strategic sales recommendations, create advertiser-facing insights, and demonstrate campaign effectiveness.

The role serves as a trusted advisor to the sales organization by helping CPG brands understand category dynamics, shopper behavior, retailer opportunities, and the measurable impact of In-Store Connect media investments.

Key Responsibilities

• Partner with Sales Directors to develop data-driven sales strategies for CPG advertisers.
• Build prospect-specific opportunity assessments, business cases, and category reviews.
• Identify whitespace opportunities across retailer partners, brands, and product categories.
• Support annual planning, pipeline development, account reviews, and growth initiatives.
• Develop compelling sales presentations that translate insights into advertiser value.
• Analyze category performance, shopper trends, retailer sales data, and market dynamics.
• Deliver actionable insights regarding consumer behavior, promotional effectiveness, and purchase patterns.
• Identify growth opportunities for brands based on retailer, shopper, and campaign data.
• Monitor industry trends across retail media, grocery, and CPG sectors.
• Evaluate campaign effectiveness using sales lift, basket lift, customer acquisition, audience engagement, and other key performance indicators.
• Develop advertiser-facing performance recaps and business reviews.
• Identify optimization opportunities that improve campaign performance and ROI.
• Partner with measurement and analytics teams to ensure consistent reporting methodologies. In-Store Connect campaigns are designed to provide attribution tied to sales outcomes and shopper actions.
• Support development of retailer-specific and advertiser-specific media recommendations.
• Help align media strategies with CPG brand objectives, category goals, and retailer priorities.
• Assist in packaging inventory, audience opportunities, and measurement capabilities into compelling advertiser solutions.
• Collaborate with product and operations teams to communicate market needs and client feedback.
• Translate complex datasets into clear, concise, executive-level storytelling.
• Present findings and recommendations to internal stakeholders and external clients.
• Create scorecards, business reviews, and quarterly performance summaries.
• Serve as a subject matter expert on retail media analytics, category performance, and shopper insights.

Job Requirements

Education: Bachelor's degree in Business, Marketing, Economics, Analytics, Statistics, or related field.

Experience

• 10+ years of experience in CPG, retail media, category management, sales analytics, shopper marketing, business intelligence, or related disciplines.
• Experience working with syndicated data sources (Circana/IRI, NielsenIQ, SymphonyAI, Numerator, etc.).
• Experience supporting sales organizations with strategic insights and analytics

Knowledge, Skills & Abilities

• Strong analytical skills with proficiency in Excel, Power BI, Tableau, or similar visualization tools.
• Ability to synthesize large data sets into actionable business recommendations.
• Strong communication, presentation, and storytelling skills.
• Experience within grocery, retail media networks, shopper marketing, or omnichannel media.
• Experience supporting national CPG advertisers.
• Knowledge of retail media measurement, attribution, and sales lift methodologies.
• Experience with SQL, advanced analytics tools, or data visualization platforms.
• Familiarity with advertising performance metrics.
• Employees can be expected to be paid an annualized salary range of $125,000-$150,000 + bonus, based on variations in knowledge, skills, experience, and market conditions.

We offer comprehensive benefits for eligible employees including medical, prescription, dental and vision insurance, 401(k) retirement savings, paid time off, holidays and additional benefits.

Quad is proud to be an equal opportunity employer. We are committed to creating a place of belonging — a space where employees do not need to sacrifice who they are to exist and grow in our workplace. Quad does not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, gender identity, sexual orientation, age, marital status, veteran status, genetic information, or any other basis prohibited by applicable federal, state, or local laws. Quad also prohibits harassment of applicants and employees based on any of these protected categories.

Drug-Free Workplace