Director, Analytics

MissionOne Media; Kansas City, Denver, Chicago, New York (MO, CO, IL, NY); Hybrid; USD 135,000 - 180,000; Full time

Job summary

MissionOne Media is seeking a Director of Analytics to define the measurement vision across key accounts and scale data-driven solutions that improve media effectiveness. You will lead client relationships, work cross-functionally with strategists, planners, and data partners, and oversee analytics projects from design to delivery.

The role blends hands-on analytics with leadership—comfortable diving into data and guiding conversations with senior clients.

Qualifications

• A university degree and 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting.
• Proven leadership ability and experience managing client relationships across multiple accounts.
• Strong knowledge of media metrics, campaign performance evaluation, and attribution modeling.
• Experience in designing and executing A/B tests, multivariate tests, geo-lift experiments, incrementality studies, and other test-and-learn methodologies to measure impact and optimize marketing performance.
• Ability to translate unstructured business solutions into innovative customer marketing programs.
• Stellar communication and presentation skills; articulate, engaging and straightforward.
• Proficiency with analytics and visualization tools: Excel, Tableau, Power BI; SQL a plus.

Responsibilities

• Build and develop a deep understanding of the client's strategic issues, initiatives, and competitive positions to inform measurement frameworks and reporting roadmaps.
• Ensure analytics efforts lead to clear, compelling insights; construct insightful narratives through sophisticated analytics techniques.
• Create and support executive-level presentations and analyses of analytic and data solutions for client needs.
• Oversee development of dashboards, campaign performance reports, and advanced measurement (brand health, incrementality, A/B testing).
• Translate data/results into compelling insights; craft narratives with analytics techniques.
• Ensure timely delivery of scheduled and ad hoc deliverables; identify opportunities to improve processes.
• Present reports and POVs to clients regularly over the phone and in person.
• Manage a team of analysts and managers, providing mentorship and career development support.
• Collaborate with data engineering, BI, and marketing science partners to refine data infrastructure and analytics workflows.
• Ensure data accuracy, integrity, and consistency across deliverables.
• Partner with Planning and Investment teams on budget setting, media plan development and optimization.
• Stay up to date on industry trends and analytics best practices.

Skills

Leadership

Analytics strategy

A/B testing

MMM interpretation

Tableau

Power BI

SQL

Data visualization

Client management

Education

University degree

Tools

Excel

Tableau

Power BI

SQL

Job description

Kansas City, MO; Denver, CO; Chicago, IL; New York, NY; Remote

Director, Analytics

We areseekinga strategic and highly collaborative Director, Analytics toset the vision for measurement and analytics across key accounts, lead client relationships, and scale data-driven solutions that improve media effectiveness and business performance. In this role,you’ll work cross-functionally with clients, strategists, planners, and data partners to design measurement frameworks, lead advanced analytics projects, and elevate the role of data within our organization.This is both a hands-on and leadership role, ideal for someone who is as comfortable diving into the data as they are leading conversations with senior clients

Key Responsibilities:

• Build and develop a deep understanding of the client's strategic issues,initiatives,andcompetitive positions.Use this information to measurement frameworks and reporting roadmaps
• Ensure that analytics efforts lead to clear,compellingand actionable insights; and insightful narratives are constructed through sophisticated analytics techniques
• Create and support executive level presentations and analysis of analytic and data solutions to support client needs
• Oversee the development of dashboards, campaign performance reports, and advancedmeasurement(e.g.,brand health, incrementality, A/B testing, etc.).
• Translate data/results intocompellingand actionableinsights;constructing insightful narratives through sophisticated analytic techniques
• Ensuretimelyfollow through on all scheduled and ad hoc deliverables.Identifyopportunities to continuously improve processes
• Present reports, POVs and other materials to clients on a regular basis over the phone and in person
• Manage a team of analystsand managers,providingmentorship, technical guidance, and career development support.
• Collaborate with data engineering, BI, and marketing science partners to refine data infrastructure and analytics workflows.
• Ensure data accuracy, integrity, and consistency across deliverables.
• Partner with the Planning and Investment teams on annual budget setting, media plandevelopmentand ongoing budget / plan optimization.
• Stay up to date on industry trends, analytics best practices, emerging tools, and methodologies.
• Develop depth and breadth of understanding of solutions and offerings acrossBarkleyOKRPandMissionOneMedia

Qualifications:

• A university degree and 7+years of data and analytics experience in advertising, management consulting,marketingor digital consulting
• Knowledge of agency-side media campaign planning and execution process is desirable, but notrequired
• Provenleadership ability andexperience managing client relationships and leading analytics workstreams across multiple accounts.
• Strong knowledge of media metrics, campaign performance evaluation,and experience inattribution modeling, MMM interpretation
• Experience in designing and executing A/B tests, multivariate tests, geo-lift experiments,incrementalitystudies, and other test-and-learn methodologies to measure impact andoptimizemarketing performance.
• Ability toidentifybusiness challenges andapplyinganalytics-led strategies to address them.
• Stellar communication and presentation skills: we need someone who is articulate,engagingand straightforward –and, above all, caneffectively and convincingly translate unstructured business solutions into innovative customer marketing programs
• Ability to train&coach colleagues for growth: being organized&detail oriented, prioritizing work, business writing & presenting, conducting analysis, andtimemanagement
• Comfortable working in ambiguous situations
• Proficiencywith analytics& visualizationtools:Excel, Tableau, Power BI, etc.SQL a plus

The annual gross basesalary range is $135,000 - $180,000 USD. This range represents the anticipated target salary range for this position. Actual salaries will vary and are based on factors such as a candidate’s qualifications, skills, and geographic location.Salaryis one component of BarkleyOKRP's total compensation package, which includes multiple health insurance options, flexible PTO, life insurance, and 401K.

As set forth in MissionOne Media’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.