Director, AI Visibility & GEO Strategy — Hybrid Leader

CJ; Santa Barbara (CA); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

401K matching

Wellness programs

Medical, dental, and vision coverage

Hybrid work arrangements

Parental bonding leave

Employee discount program

International SOS program

Job summary

CJ Influence is seeking a Director of AI Visibility & Affiliate GEO Strategy to lead enterprise client strategy across AI Visibility and GEO engagements. You will guide publishers, content, and affiliate stakeholders, shaping how brands appear in AI-generated experiences and driving revenue outcomes.

The role sits at the intersection of SEO, affiliate marketing, and content strategy, requiring strong leadership, strategic thinking, and the ability to translate complex data into business

Qualifications

• 8-12+ years of experience in SEO, affiliate marketing, digital strategy, performance marketing, publisher development, commerce content, content strategy or related fields.
• Proven experience leading strategic client relationships and presenting to senior and executive-level stakeholders.
• Strong understanding of publisher ecosystems, content monetization models, affiliate partnerships and digital media landscapes.

Responsibilities

• Serve as the strategic lead for AI Visibility and GEO engagements across enterprise clients.
• Consult with advertisers on how AI platforms influence discovery, evaluation, and purchasing behavior.
• Develop client-specific AI Visibility strategies aligned to objectives, category dynamics, and visibility opportunities.
• Present strategic recommendations and executive insights to senior client stakeholders.
• Guide clients through AI-powered search and discovery changes and align SEO, content, and affiliate stakeholders around visibility objectives.
• Translate visibility data into actionable recommendations to improve brand representation in AI-generated responses.
• Identify opportunities across publisher, content, comparison, review, and recommendation ecosystems.

Skills

SEO strategy

Affiliate marketing

Digital strategy

Performance marketing

Publisher development

Commerce media

Content strategy

Stakeholder management

Strategic leadership

Job description

CJ Influence is seeking a Director of AI Visibility & Affiliate GEO Strategy to lead enterprise client strategy across AI Visibility and GEO engagements. You will guide publishers, content, and affiliate stakeholders, shaping how brands appear in AI-generated experiences and driving revenue outcomes.

The role sits at the intersection of SEO, affiliate marketing, and content strategy, requiring strong leadership, strategic thinking, and the ability to translate complex data into business