Director, AI-Driven Paid Search (Remote)

Carnegie; Westford (MA); On-site; USD 150,000 - 190,000; Full time

Job summary

Carnegie is seeking a Director of Paid Search to lead a high-impact client portfolio and manage a 2–4 person team. You will own how campaigns are built, run, and optimized to meet client goals, while developing the team and maintaining quality as AI reshapes search.

You’ll guide end-to-end strategy, leverage AI features for performance, and collaborate with strategists and Google on partnerships. This is a remote role with strong analytics and leadership emphasis.

Qualifications

• Bachelor’s degree required; Marketing or Advertising major or concentration preferred
• 5+ years of Paid Search experience in Google Ads; lead generation a plus
• Minimum 2 years of management experience with direct reports
• Team leadership experience in an agency or digital marketing department
• Data analysis skills, especially reading digital campaign metrics to measure success
• Google Ads Paid Search certification, or willingness to get certified
• Experience with Asana or similar project management tools and Google Workspace a plus
• Sharp attention to detail and the ability to juggle multiple deadlines
• Strong problem-solving instincts — you troubleshoot on your own before escalating
• Quick learner who adapts as tools and technology change
• Clear written communication, internally and with clients
• Energy and enthusiasm for digital marketing and client success
• Strong communication and time-management skills, along with comfort switching between multiple technology platforms, given the remote environment
• Ability to sit at a desk and work on a computer for extended periods

Responsibilities

• Own end-to-end Paid Search strategy and execution for assigned accounts
• Guide campaign strategy through the AI-driven search landscape, putting automation and new AI features to work for performance
• Partner with Digital Strategists on proposals, RFPs, and strategic pivots, and join client calls as needed
• Use Clarity, GA4, and dashboards to keep campaigns on track against performance goals
• Work with cross-functional teams to share best practices and push new ideas forward
• Stay current on Paid Search trends and bring back process improvements, tests, and company-wide training opportunities
• Work closely with Google Account Executives to support Carnegie’s Google Premier Partnership

Skills

Team Leadership

Paid Search

Google Ads

Analytics

Campaign Management

Client Collaboration

Education

Bachelor's degree in Marketing/Advertising

Tools

GA4

Google Ads

Asana

Google Workspace

Job description

Carnegie is seeking a Director of Paid Search to lead a high-impact client portfolio and manage a 2–4 person team. You will own how campaigns are built, run, and optimized to meet client goals, while developing the team and maintaining quality as AI reshapes search.

You’ll guide end-to-end strategy, leverage AI features for performance, and collaborate with strategists and Google on partnerships. This is a remote role with strong analytics and leadership emphasis.