Director, Agentic Trust Market Creation

Entrust Corporation; Northern (KY); Ibrido; USD 136.000 - 200.000; Tempo pieno

Vantaggi offerti da questo lavoro

Remote/hybrid/on-site options

Health & well-being programs

401(k) matching

Life & disability insurance

Paid time off & holidays

Descrizione del lavoro

Entrust Corporationis seeking a Sales Business Development Director (Agentic Trust) to turn emerging customer problems into market categories. You will work across product, engineering, marketing and leadership to define the category, identify priority buyers, and drive lighthouse engagements that prove value and willingness to pay.

You will shape commercial models, packaging and partnerships, influencing product strategy and go-to-market plays for enterprise AI agents and trust infrastructure.

Competenze

• 10+ years in business development, category creation, market development, partnerships, product strategy or enterprise technology growth.
• Demonstrated success creating or scaling an emerging technology category, new market, platform proposition or ecosystem-led business.
• Experience leading ambiguous, zero-to-one initiatives and converting market learning into repeatable commercial motions.
• Proven ability to engage senior executives, shape new demand and secure sponsorship for first-of-kind initiatives.
• Experience in enterprise software, cybersecurity, identity, cloud, SaaS, AI or adjacent technology markets.

Mansioni

• Define the customer problem, category boundaries, buyer urgency, value drivers, alternatives and Entrust right to win.
• Refine the category narrative and terminology with customers, partners, analysts, Marketing and Product.
• Position Agentic Trust against adjacent markets including AI governance and identity.
• Run structured discovery to test use cases, personas, budgets, procurement paths and willingness to pay.
• Lead executive workshops and design-partner engagements to test pain, urgency and outcomes.
• Originate and lead lighthouse pursuits from discovery through agreement with account teams.
• Codify winning use cases, objections, proof points and qualification standards for wider adoption.

Conoscenze

Category thinking

Commercial judgement

Market sensing

Executive communication

Operating discipline

Technical fluency across AI agents, AI

Formazione

Bachelor’s degree in Business, Technology, Engineering, Computer Science or a related field

Advanced degree preferred

Descrizione del lavoro

Entrust Corporationis seeking a Sales Business Development Director (Agentic Trust) to turn emerging customer problems into market categories. You will work across product, engineering, marketing and leadership to define the category, identify priority buyers, and drive lighthouse engagements that prove value and willingness to pay.

You will shape commercial models, packaging and partnerships, influencing product strategy and go-to-market plays for enterprise AI agents and trust infrastructure.