Director, Agentic Trust Market Creation

Entrust

Shakopee (MN)

Hybrid

USD 136,000 - 200,000

Full time

5 days ago

Be an early applicant

A complete application in a minute

Tailored resume and cover letter, ready to send.

Get past ATS filters

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

401(k) matching

Life insurance

Disability insurance

Mental health resources

Virtual fitness programs

Paid time off

Holidays (12)

Parental leave

Education reimbursement

Job summary

Entrust is seeking a Director, Business Development & Category Definition to turn emerging customer problems into a scalable market category. You will define the category, validate buyers and use cases, secure lighthouse customers, and create evidence-based commercial models to scale.

Reporting across Product, Architecture, Engineering, Marketing, Sales, Strategy and Leadership, you will act as the commercial voice shaping how Entrust differentiates trust for enterprise AI agents across

Qualifications

10+ years in business development, category creation or strategic partnerships.
Experience leading ambiguous, zero-to-one initiatives and turning learning into repeatable motions.
Proven ability to engage senior executives and secure sponsorship for first-of-kind initiatives.
Experience in enterprise software, cybersecurity, identity, cloud, SaaS or adjacent markets.
Experience with agentic AI architectures, non-human identity or AI governance is a plus.

Responsibilities

Define customer problem, category boundaries and buyer urgency; shape Entrust point of view.
Lead market discovery, use cases, budgets and willingness to pay.
Originate lighthouse engagements and guide executive workshops from discovery to closure.
Codify winning use cases and qualification standards for wider adoption.
Develop go-to-market plays, packaging, pricing and partnerships.