Principal Marketing Investment Architect Real-Time Media

Intuit Inc.; San Francisco (CA); Hybrid; USD 191,000 - 278,000; Full time

Job summary

Intuit Inc. is seeking a Principal Marketing Manager, Media Investment Intelligent Decisioning, to lead investment decisions across paid media. You will align Data Science, Finance, and media teams to optimize channel mix and spend, while presenting recommendations to senior leadership.

The role blends strategic thinking with building data-driven architecture. You will partner across Paid Media and GTM leadership to push real-time, model-driven decisioning in a complex, multi-channel

Qualifications

• 7-10 years in paid media investment strategy or related quantitative marketing role, ideally in a high-investment environment.
• Demonstrated experience partnering with Data Science and Finance on investment decisions.
• Direct experience with marketing mix modeling (MMM) and translating model output into recommendations.
• Track record of presenting to senior leadership and defending recommendations.
• Working knowledge of an integrated media environment across search, programmatic, social, video, streaming and ATL.

Responsibilities

• Own investment decisions and channel mix with Data Science and Finance.
• Bridge MMM output with media strategy across real-world dynamics.
• Maintain cadence and logs for investment decisions across the fiscal year.
• Partner with Finance on forecast accuracy and spend reallocation.
• Lead weekly SLT Investment Review and present performance and risks.
• Contribute to the Central Decision Engine and data architecture improvements.
• Coordinate across internal teams and external agencies to implement plan.

Skills

MMM

Executive presence

Cross-functional

Marketing analytics

Channel mix

Budget management

Education

BA/BS degree

Tools

Databricks

Job description

Intuit Inc. is seeking a Principal Marketing Manager, Media Investment Intelligent Decisioning, to lead investment decisions across paid media. You will align Data Science, Finance, and media teams to optimize channel mix and spend, while presenting recommendations to senior leadership.

The role blends strategic thinking with building data-driven architecture. You will partner across Paid Media and GTM leadership to push real-time, model-driven decisioning in a complex, multi-channel